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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Third Edition (Wiley Desktop Editions) Paperback – 27 Apr 2012

3.4 out of 5 stars 19 customer reviews

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Product details

  • Paperback: 640 pages
  • Publisher: John Wiley & Sons; 3rd Revised edition edition (27 April 2012)
  • Language: English
  • ISBN-10: 1118269748
  • ISBN-13: 978-1118269749
  • Product Dimensions: 19 x 3.2 x 23.4 cm
  • Average Customer Review: 3.4 out of 5 stars 19 customer reviews
  • Amazon Bestsellers Rank: 650,004 in Books (See Top 100 in Books)
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Product description

Review

‘ A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’   (Accounting Technician, December 2010). --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Praise for The Social Media Bible

"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet

"Social media and customer care are rapidly coming together. The Social Media Bible is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.

"Lon Safko and The Social Media Bible address the key questions Why should I take part in social media? How should I take part? How do I reap the greatest benefits? while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services, General Mills

"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful."
Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.

"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy–to–follow road map for how to do social media right."
Todd Simon, Senior Vice President, Omaha Steaks

The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:

  • Updates and changes to Google′s search engine algorithms

  • More information on plug–ins, widgets, apps, and integration

  • Updates on Twitter and Yammer and new information on Google+

  • The latest in mobile marketing

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on 6 October 2009
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on 13 December 2010
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on 15 April 2011
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on 2 November 2009
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on 20 November 2013
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on 6 January 2011
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