The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Third Edition (Wiley Desktop Editions) Paperback – 27 Apr 2012
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‘ A Bumper guide to social media marketing…show you how to build or transform your business into a social media–enabled enterprise.’ (Accounting Technician, December 2010). --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
Praise for The Social Media Bible
"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
Vint Cerf, Father Of The Internet
"Social media and customer care are rapidly coming together. The Social Media Bible is a must–read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long–term social media strategy, this is the only resource book to have on your desk."
Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.
"Lon Safko and The Social Media Bible address the key questions Why should I take part in social media? How should I take part? How do I reap the greatest benefits? while also providing the push to take the next step."
Jeff Hagen, Director, Consumer Services, General Mills
"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from ′Social Media 101′ all the way to PhD status in a format that is easy to browse, informative, and powerful."
Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy–to–follow road map for how to do social media right."
Todd Simon, Senior Vice President, Omaha Steaks
The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:
Updates and changes to Google′s search engine algorithms
More information on plug–ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
Top customer reviews
‘Your man’, as the Irish say, makes much of the respect that webmasters should show their public. It is, therefore, with some surprise that this reader finds attempts to access files that throw light on the subject matter by going to the writer’s site and entering the ISBN no. of his book are thwarted by dint of the fact that there is nowhere to enter such details in. In fact his site, with its outdated design and visual clutter, seems at complete odds to the message contained within the ‘bible’.
On arrival at the guru’s site, one is now required to register details and then waits – in my instance more than a week (at this time of writing I am still yet to receive a reply) – for some sort of acknowledgement or access to some of those promised links that might provide more pertinent information than does the book.
Many of the links provided in the book itself do not function and there has been no attempt to update them.
You have to question, in view of the nearly total discrepancy between the author’s apparent message and his application of it in this book, why or how the publishers were ever convinced to publish this ‘work’.
The chapter ‘Virtual Worlds – Real Impact’, provides us with a clue that begins to explain why it is that we have the rest of this tome inflicted upon us, at least for those of us who mistakenly thought that this might be an educationally enlightening read. It is here that we find the author onanistically massaging his ego in a fashion that is really so crusty and repulsive that we are left wishing that he had indulged himself in such a way at the beginning of his book. That way none of us would have wasted time perusing the rest of it.
I feel genuinely sorry for the author of this book. He gives the impression of a man who has strived to do much but who has actually achieved a great deal less – he manages to give us the impression that he is, in real life, a sort of fly-by-night salesman who steals the credit for other people’s achievements and then subsequently capitalizes on them himself. He bashes the drum of his own ego to a degree that inadvertently convinces us that he is no more than a very small man in a tiny man’s clothing.
By now, someone must have written a less egocentric and more relevant book that deals really comprehensively with the subject of social media as well as covering it in a more succinct and better referenced way. If so, read it (and recommend it to me as I would appreciate reading it too). Otherwise, put some time by, my friends, and write it yourselves!!!
If that information is in there, it is buried in over 800 rambling pages. They do probably cover everything there is to know about social media but not ina way that is very useful. Large parts of it are simply lengthy blogs, which have been republished in book form.
Far to many pages (800) of bla bla bla on the subject in a way that made me sleep while reading the book.
I would not recommend this book at all.
The only reason I give 2 stars if for the amazon service.
The language is far from academic. And the information is inferior and common knowledge.
Quote: "Social media is the media we use to be social.That's it"
The author fails to define social media in the 800 pages of the book. And from the content of the book clearly fails to comprehend the meaning of it. The Organisation for Economic Co-operation and Development (OECD) has set up some guide lines to what is considered social media and what not and the author is way off.
Do not buy this book for academic purposes or if you have a basic knowledge of what the Internet is.
Overall a great book if you are a newbie, a very good book if you are already knowledgeable in this field and a good book if you are very knowledgeable and want more ideas on strategy. Overall, well worth the price. The author's website offers bonus content.
I especially like the time taken to help the reader understand the roots and current implementation of technology e.g. podcasting, the rise of iTunes etc. Marketers today need to have a deeper understanding of the various tools they have to use in their roles and it helps to have some background in order to make better decisions when selecting tools for certain campaigns.
Also useful are the interviews, available to download, of marketers using social media successfully in various market sectors.
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