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Social Marketing and Public Health: Theory and Practice Kindle Edition

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Length: 266 pages Enhanced Typesetting: Enabled Page Flip: Enabled
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Product description


For those with an interest in the field and a need to develop improved theoretical and practical knowledge, this text is good value and a useful addition to the bookshelf. (Steven Boorman, Occupational Medicine)

About the Author

Professor Jeff French is a global thought leader in the fields of behavioural influence, social marketing, social programme planning and social communication. In addition to his visiting Professorship at Brighton University and Fellowship at Kings College, University of London, he teaches at six other universities on a regular basis. He is the author of four books and over 90 academic papers, guides, and training manuals, is a member of several national and international policy committees, and sits on the editorial board of four professional journals. Having worked in over 29 countries, Jeff has just completed the first professional technical guide to Social Marketing for the EU European Centre for Disease Control. He also leads the social marketing component of the European Ecom Programme, organises both the European Social Marketing Conference and World Social Marketing Conference, as well as an often working for the WHO in a consultant capacity.

Product details

  • Format: Kindle Edition
  • File Size: 19756 KB
  • Print Length: 266 pages
  • Page Numbers Source ISBN: 0198717695
  • Publisher: OUP Oxford; 2 edition (9 Feb. 2017)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B01N6XK8BN
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #817,339 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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