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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch And Scale Your Social Enterprise Paperback – 12 Nov 2013

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Product details

  • Paperback: 234 pages
  • Publisher: Wharton Digital Press; Expanded ed. edition (12 Nov. 2013)
  • Language: English
  • ISBN-10: 1613630328
  • ISBN-13: 978-1613630327
  • Product Dimensions: 14 x 1.5 x 21.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 340,904 in Books (See Top 100 in Books)

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Review

"Social entrepreneurship represents an innovative and effective mechanism for addressing many problems around the world. "The Social Entrepreneur's Playbook" is an important contribution to help aspiring entrepreneurs take the first step."
--David Bornstein, author of "How to Change the World: Social Entrepreneurs and the Power of New Ideas" and coauthor of "Social Entrepreneurship: What Everyone Needs to Know"
""The Social Entrepreneur's Playbook" provides invaluable insights into how best to foster truly sustainable enterprises that are economically viable and that significantly improve quality of life for individuals and communities."
--Kenneth C. Frazier, Chairman of the Board, President, and CEO, Merck & Co., Inc.
"The processes recommended in "The Social Entrepreneur's Playbook" show that due diligence matters, and can be carried out, for organizations that attend to those in need. That way, resources can be focused, and well-meaning but vainglorious resource expenditures avoided. What's more: MacMillan and Thompson clearly walk their talk; rather than simply publishing a book, they are pressure-testing their own first draft and asking readers to help write the final manuscript."
--Mark O. Winkelman, Senior Director, Goldman Sachs Group, Inc.
""The Social Entrepreneur's Playbook" shows us how to understand, evaluate, and pragmatically fund investments designed for significant social impact. It is essential reading for those who care about deploying philanthropic and impact investing resources for the greatest good."
--Ronald D. Cordes, Board Member, Impact Assets; Co-Chairman, Genworth Financial, Inc.
"I have long felt that we can do better by using our altruistic resources to build self-sufficiency instead of dependency. "The Social Entrepreneur's Playbook" shows that it can be done and how to do it."
--Robert B. Goergen, Chairman and CEO, Blyth, Inc.
"MacMillan and Thompson have delivered a powerful set of tools for anyone interested in creating scalable, positive social impact while conserving resources through disciplined entrepreneurship. "The Social Entrepreneur's Playbook" provides a unique and compelling framework for funders, investors, and others who would like to increase the reach, efficacy, and investment transparency of their contributions."
--Arthur D. Collins Jr., retired Chairman & CEO of Medtronic, Inc., and Senior Advisor to Oak Hill Capital Partners

Social entrepreneurship represents an innovative and effective mechanism for addressing many problems around the world. "The Social Entrepreneur s Playbook" is an important contribution to help aspiring entrepreneurs take the first step.
David Bornstein, author of "How to Change the World: Social Entrepreneurs and the Power of New Ideas" and coauthor of "Social Entrepreneurship: What Everyone Needs to Know"
"The Social Entrepreneur s Playbook" provides invaluable insights into how best to foster truly sustainable enterprises that are economically viable and that significantly improve quality of life for individuals and communities.
Kenneth C. Frazier, Chairman of the Board, President, and CEO, Merck & Co., Inc.
The processes recommended in "The Social Entrepreneur s Playbook" show that due diligence matters, and can be carried out, for organizations that attend to those in need. That way, resources can be focused, and well-meaning but vainglorious resource expenditures avoided. What's more: MacMillan and Thompson clearly walk their talk; rather than simply publishing a book, they are pressure-testing their own first draft and asking readers to help write the final manuscript.
Mark O. Winkelman, Senior Director, Goldman Sachs Group, Inc.
"The Social Entrepreneur s Playbook" shows us how to understand, evaluate, and pragmatically fund investments designed for significant social impact. It is essential reading for those who care about deploying philanthropic and impact investing resources for the greatest good.
Ronald D. Cordes, Board Member, Impact Assets; Co-Chairman, Genworth Financial, Inc.
I have long felt that we can do better by using our altruistic resources to build self-sufficiency instead of dependency. "The Social Entrepreneur s Playbook" shows that it can be done and how to do it.
Robert B. Goergen, Chairman and CEO, Blyth, Inc.
MacMillan and Thompson have delivered a powerful set of tools for anyone interested in creating scalable, positive social impact while conserving resources through disciplined entrepreneurship. "The Social Entrepreneur s Playbook" provides a unique and compelling framework for funders, investors, and others who would like to increase the reach, efficacy, and investment transparency of their contributions.
Arthur D. Collins Jr., retired Chairman & CEO of Medtronic, Inc., and Senior Advisor to Oak Hill Capital Partners"

About the Author

Ian (Mac) C. MacMillan is the academic director of the Sol C. Snider Entrepreneurial Center and Dhirubhai Ambani professor of entrepreneurial management at the Wharton School, University of Pennsylvania. He has also been a director of companies in the travel, import/export and pharmaceutical businesses in the United States, South Africa, Canada, Hong Kong, and Japan. He has also consulted to numerous companies, including Microsoft, DuPont, General Electric, IBM, and Citibank. He is coauthor of the bestselling books "Corporate Venturing, The Entrepreneurial Mindset, Market Busters, Unlocking Opportunities for Growth, " and "Discovery Driven Growth."
James D. Thompson, PhD, is co-founder and director of the Wharton Social Entrepreneurship Program. His current research is focused on social entrepreneurship, future market growth, and investment under conditions of high uncertainty. He has extensive experience in Africa and works around the world with organizations intent on growth in value. Jim has been published in the "Harvard Business Review, Journal of Management, Long Range Planning, Management Science, Organization Science, " and the "Research-Technology Management Journal."


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Format: Paperback
As the director of an social enterprise that has survived its first three years I can only say - where was this book when we were staring up? It is an invaluable, practical guide to the challenges that face enterprises in this specialised niche market. I found the case studies very apposite to real conditions and the architecture of the book made it easy to go backwards and forward as one explored chapters. I strongly recommend this book!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 4.5 out of 5 stars 21 reviews
8 of 9 people found the following review helpful
5.0 out of 5 stars Practical, and Downright 14 Nov. 2013
By Mr. P - Published on Amazon.com
Format: Paperback
I'm currently a student of Entrepreneurship in an MBA program, and quite recently discovered my love of social business as an approach to eradicate poverty and create wealth in developing nations. Coming from a developing nation myself I have experienced and remain aware the difficulties of navigating developing markets especially in Sub-Saharan Africa.

That being said. The Social Entrepreneur's Playbook is a timely and simple-to-understand guide for those of us with an inclination towards people-centered business. When I first learned of this book from Wharton's website, it intrigued me. I immediately downloaded the e-book and soaked up all that I could from it.

I'm currently using this book as a framework to "pressure-test" & develop my own social enterprise. I recommend it to anyone thinking of doing the same.

This book is an encouragement to both aspiring, and current social entrepreneurs with great great ideas that may either require tweaking for success, or outright abandonment altogether.

I'm a fan of Wharton's business materials and this book doesn't disappoint.

Buy it, read it, glean from it, and put it into practice!
7 of 8 people found the following review helpful
5.0 out of 5 stars A MUST READ FOR ANY SOCIAL ENTREPRENEUR 8 Jan. 2014
By Mr. YBY - Published on Amazon.com
Format: Paperback
My partner and I used this book as we began to design our business model and product. We used the "Tough Love Tests" as a measuring stick to test our ideas and product validation. It was through these tests that we changed our whole business plan and product development. This booked saved us tens of thousands of dollars and even more heartache. This is a must read for any entrepreneur, not just of the social variety, but anyone who wants to start a business should read this AMAZING book!
5.0 out of 5 stars Must Read for and Business Man or Woman 4 Jan. 2016
By Jovany Rodriguez - Published on Amazon.com
Format: Paperback Verified Purchase
I had to purchase this book for a social venture class I had in college and I was extremely happy that I did. It is one of my favorite books at this point and more people need to learn about social ventures. I believe it will help society as a whole.
4 of 5 people found the following review helpful
5.0 out of 5 stars Could NOT put this down 2 Dec. 2013
By Ali Roth - Published on Amazon.com
Format: Paperback
I run a non profit with a Social Enterprise arm. This nonprofit has MANY moving bells and whistles. I've been reading book after book (and spending quite a bit of money that I do not have) trying to figure out how to model my complex business. I had heard a bit of buzz about this book but was suspect about adding yet another book to my repertoire. Having read this - I would have gladly paid $100.00 for it. The case studies are sheer GENIUS. The idea of defining the outcome you WANT and essentially working backwards (this is all demonstrated) was a concept I had never seen. WHERE HAS THIS BOOK BEEN ALL MY LIFE. I followed the templates provided in the back and within the next week I determined that an idea I thought was a winner, was not.
This is the way forward for social enterprises, for-profits and non-profits. THANK YOU PROFS. MACMILLAN AND THOMPSON. Genius!
4 of 5 people found the following review helpful
5.0 out of 5 stars A perfect combination of Nuts-and-Bolts and stories to exemplify points 14 Jun. 2014
By VT Prof - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I am a business management professor looking to get into social enterprise as I move on to my "second act." Whether social enterprise will be your "first act" career or second act this is a great book to read to ground you in either developing your own social enterprise or jumping on board one that exists.
Written by two Wharton business professors affiliated with it's social enterprise center, this book is top flight. Although the examples in the book are taken from the developing world, the Playbook can be applied to any social enterprise anywhere.
The book brings the reader from "breathing life" into the social entrepreneur's initial "big idea" to scaling up a successful startup for the next level. Along the way it informs the reader of many of the business basics needed to make hard nosed decisions. Using one of the authors' Discovery Directed Planning (read developing a living business plan that continually challenges critical basic assumptions) previously published in the Harvard Business Review for regular enterprises, the reader is introduced to a fairly wide range of business tools and concepts (e.g., return on sales, return on investment, etc.) in easily understood language and application and geared to the social enterprise in particular. For example, although the authors do not use the term SROI (social return on investment) they do an excellent job of introducing the reader to easily understood metrics in order to measure social impact, which is absolutely essential to get external funding from government or philanthropic sources. As another example, the authors fine tune applications of marketing and stakeholder assessment to the particular needs and challenges of social enterprises.
Any business professor will tell you that an entrepreneur's initial small business is often an act of love--an endeavor that often blinds him or her to the harsh realities and hard nose decisions that need to be made with blinders off. Social enterprises are subject to the same harsh realities but subject to even more blind spots because of the big hearts they bring to their creations. The Social Entrepreneur's Playbook gives the reader the "tough love" (in a loving way) the beginning social entrepreneur needs while providing those who are somewhat more developed to acquire the tools and techniques they will also find necessary for their work as they scale up.
I have been reading and reviewing at a number of books and articles, have been interviewing social entrepreneurs and enterprise workers, and have been investigating social enterprises worldwide in my "gearing up" for my second act (doing the typical "professor thing"). The Social Entrepreneur's Playbook ranks right up there with the top flight material I have come across.
If you are interested in social enterprise--buy this book.
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