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Soar: How the Best Airline Brands Delight Customers and Inspire Employees Hardcover – 12 Jan. 2017

4.0 out of 5 stars 11 ratings

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Review

Advance Praise for SOAR “Copying what the competition is doing doesn’t work in any industry, especially in air travel, which most consumers see as a commodity. Shashank takes a deep dive into the fascinating stories of how successful airlines have created their own path.” ―DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese “One of those rare books that’s full of inspiring stories and actionable strategies, which can help you excel in your job as a marketer.” ― DR. BERND SCHMITT, Director - Center on Global Brand Leadership, Columbia Business School “Shashank Nigam gets it: to build a lasting brand, you can’t be following the usual rules of marketing. Like the airlines covered in SOAR, you need to think beyond the ordinary.” ―PATRICK MURPHY, former Chairman, Ryanair “I’ve learnt a great deal from Shashank, and you will too. His book uncovers the secrets of the best airline brands in the world, which will help you stay ahead of competition, for a long time to come.” ―NICOLA LANGE, Director - Premium Services, Lufthansa “SOAR is a brilliant investigation into how airline brands that succeed do so. Great inspiration if you’re in an industry that is just as competitive.” ―ANDRES FABRE, CEO, Aeromar, former COO Volaris “The airline industry is very unique. Yet, few have been able to distill lessons from the best airline brands for the rest of us, like Shashank does.” ―HENRI COURPRON, former CEO, ILFC and Airbus North America “Shashank Nigam’s vision is fully expressed by his analysis of these powerful connections between airline brands, their customers and their employees. He is the leading steward pushing the boundaries of airline marketing, a pioneer to do so.” ―JEFF CACY, former Managing Director of Airline Marketing, Boeing “When an authority on aviation marketing like Shashank authors a book on the topic, you must read it.” ―ANGELA GITTENS, Director General, Airports Council International (ACI World)

About the Author

Shashank Nigam is a globally sought-after consultant, speaker and thought leader on airline branding and customer engagement strategy. He is the Founder and CEO of SimpliFlying, one of the world s largest aviation marketing firms, having worked with over 70 airlines and airports in the last six years. Nigam is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Abu Dhabi. Hailing from India, he splits his time between Singapore and Ottawa, among other cities. He loves to watch and play Cricket, and is a brand new dad!

Customer reviews

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Reviewed in the United Kingdom on 17 February 2019
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Reviewed in the United Kingdom on 10 May 2020
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Reviewed in the United Kingdom on 24 June 2017
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Reviewed in the United Kingdom on 31 August 2018

Top international reviews

Kelly Slater
4.0 out of 5 stars An interesting quick read
Reviewed in Italy on 15 January 2018
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Shearon Kow
5.0 out of 5 stars Fantastic read!
Reviewed in Canada on 29 June 2018
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Gary Parker
5.0 out of 5 stars Airline Marketing
Reviewed in Canada on 28 March 2019
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Mustafa
1.0 out of 5 stars Useless
Reviewed in the United States on 19 March 2019
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