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So You Want to Start a Nursery Hardcover – 11 Jul 2003

3.6 out of 5 stars 7 customer reviews

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Product details

  • Hardcover: 340 pages
  • Publisher: Timber Press (11 July 2003)
  • Language: English
  • ISBN-10: 0881925845
  • ISBN-13: 978-0881925845
  • Product Dimensions: 22.9 x 2.9 x 15.2 cm
  • Average Customer Review: 3.6 out of 5 stars 7 customer reviews
  • Amazon Bestsellers Rank: 508,344 in Books (See Top 100 in Books)
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Product description

Review

What it takes to succeed in the ornamental plant nursery business.

Provides readers with the tools to make a business plan of their own.

A thoughtful, realistic overview. -- Alice Joyce "Booklist" (08/01/2003)

This remarkable book by a North Carloina nurserman offers a down to earth approach to the business of operating a nursery.

If this is a lifestyle that interests you, then this book is a must read. -- Bob Souvestre "Baton Rouge Advocate" (08/17/2003)

We think you will find this to be a thought-provoking information-packed book that fills a huge void in the practical how-to world of running a nursery.

Encourages those who are considering following their dream to write themselves a reality check while they can still cash it. -- Ernest Flippo "Hosta Journal" (08/30/2004)

Now, inquiring beginners can be referred to this very comprehensive book covering all aspects of starting up a nursery. -- Cynthia W. Mueller "Horticulture Update" (09/12/2003)

If you've ever thought about turning your gardening hobby into a nursery business, learn from Tony Avent's experience. -- Mary Beth Breckenridge "Akron Beacon Journal" (08/16/2003)

"So You Want to Start a Nursery" is a thorough and well-thought piece of work with three appendices, a great index, useful charts and tables, and a number of black-and-white photos.

The best part of this excellent resource for those considering or in the nursery business is it is downright cheap at $24.95 for 340 informative pages. -- Winston Dunwell "Nursery Views" (12/01/2003)

I'm sure it will be a primary reference in nursery management classes for years to come, and will hold a place in the library of many future succesful nurserymen. -- Michael E. Chelednik "Trillium" (09/03/2003)

From backyard semi-professional gardeners to nursery workers who dream of extending a passion for plants into a professional avocation, aspiring gardeners and horticulturists will consider So "You Want To Start a Nursery" to be an essential guide.

When I saw his book ""So You Want to Start a Nursery"" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check. -- Ken Druse "New York Times" (09/11/2003)

You'll find answers (or pointers to answers) here for questions that you might otherwise never even think about asking--until it's too late! Most importantly, the advice here is from someone who has "been there, done that" (or at least, has "been there, seen that"). -- Greg and Pat Williams "HortIdeas" (09/24/2003)

If I were truly thinking about starting a nursery, this book would be an indespensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits...it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success. -- Ronny Lopat "American Gardener" (04/14/2004)

Visit Plant Delights Nursery in North Carolina and you will be so impressed with the smooth-running operation and efficiency evident in all directions, that you might think to yourself, "This guy out to write a book." Well, the good news is that he has; and there isn't any bad news...this book is an invaluable guide for anyone even remotely considering starting their own nursery. -- Ernie O'Byrne "Rock Garden Quarterly" (06/07/2004)

I have always recommended new people learn all they can through study, visiting other nurseries, and building a network of resources over one or more growing seasons before putting a plant in the ground or in a container. Now I will add, and strongly recommend, that they read Tony's book as part of that learning investment.

A must-read for those considering a venture into the nursery/greenhouse business. -- Tom Eckert "Hobby Greenhouse" (07/01/2006)

This is an essential book for all those considering horticulture as a profession. For those already owning or working in a nursery it should be required reading. -- John E. Bryan "Gardening Newsletter" (10/14/2003)

" When I saw his book ""So You Want to Start a Nursery"" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check."
-- Ken Druse, New York Times, September 11, 2003

" If I were truly thinking about starting a nursery, this book would be an indespensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits ... it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success."
-- Ronny Lopat, American Gardener, May/June 2004

"If I were truly thinking about starting a nursery, this book would be an indespensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits ... it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success."
--Ronny Lopat, American Gardener, May/June 2004

"When I saw his book ""So You Want to Start a Nursery"" I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check."
Ken Druse, "New York Times," September 11, 2003"

When I saw his book So You Want to Start a Nursery I half expected to open the cover and find a four-letter word: don t. What I found instead was a comprehensive how-to textbook as well as a sober reality check. The New York Times

A thoughtful, realistic overview. Booklist

If I were truly thinking about starting a nursery, this book would be an indispensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits. . . . it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success. American Gardener

This book is an invaluable guide for anyone even remotely considering starting their own nursery. Rock Garden Quarterly

This is an essential book for all those considering horticulture as a profession. Gardening Newsletter

You ll find answers (or pointers to answers) here for questions that you might otherwise never even think about asking until it s too late! Most importantly, the advice here is from someone who has been there, done that. HortIdeas

Encourages those who are considering following their dream to write themselves a reality check while they can still cash it. Hosta Journal

Now, inquiring beginners can be referred to this very comprehensive book covering all aspects of starting up a nursery. Horticulture Update

If you ve ever thought about turning your gardening hobby into a nursery business, learn from Tony Avent s experience. Akron Beacon Journal
"

"When I saw his book So You Want to Start a Nursery I half expected to open the cover and find a four-letter word: don't. What I found instead was a comprehensive how-to textbook as well as a sober reality check." --The New York Times

"A thoughtful, realistic overview." --Booklist

"If I were truly thinking about starting a nursery, this book would be an indispensable starting point, and if I were already operating one, this book would make me closely re-examine my business practices, reduce costs, and increase profits. . . . it will spare every nursery owner (or dreamer) from the hundreds of headaches they are likely to encounter on the road to success." --American Gardener

"This book is an invaluable guide for anyone even remotely considering starting their own nursery." --Rock Garden Quarterly

"This is an essential book for all those considering horticulture as a profession." --Gardening Newsletter

"You'll find answers (or pointers to answers) here for questions that you might otherwise never even think about asking-until it's too late! Most importantly, the advice here is from someone who has 'been there, done that.'" --HortIdeas

"Encourages those who are considering following their dream to write themselves a reality check while they can still cash it." --Hosta Journal

"Now, inquiring beginners can be referred to this very comprehensive book covering all aspects of starting up a nursery." --Horticulture Update

"If you've ever thought about turning your gardening hobby into a nursery business, learn from Tony Avent's experience." --Akron Beacon Journal

From the Inside Flap

When Tony Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees --- and is the winner of the American Horticultural Society's Commercial Award. He wrote "So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.)

Assuming that the reader has some basic knowledge about how plants are grown, Avent avoids excessive detail about soil mixes and greenhouse pests in this comprehensive overview --- he directs readers to other easily accessible sources of information on such practical matters. Instead, he focuses on the business and planning concerns of the nursery owner-from considering whether to consult a lawyer about a partnership to whether to build your own greenhouses. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own.

Avent's approach to the nursery business is witty, wise, and decidedly irreverent. Far from being a dry recitation on business practices, "So You Want to Start a Nursery underlines the "people" part of the nurserytrade. This book will be a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.

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3.6 out of 5 stars
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