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The Snowball Effect: Communication Techniques to Make You Unstoppable Paperback – 4 Mar 2013
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‘…a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear.’ (HR Magazine, March 2013)
‘…This is my new favourite book… written in very straight forward language, and Andy’s points are so compelling that you cannot help but agree with him…I can highly recommend this book’ (B2B Marketing, April 2013)
‘Very digestible and can be read in bite–sized chunks.’ (Supply Business, March 2013)
‘You’ll find a huge wealth of useful material that’s relevant to both business and life…Way to go, Andy!’ (Business Life, May 2013)
‘A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before’ James Caan
'This fast-moving, helpful and practical book shows you how to develop instant rapport, connect with the basic interests of the other person, and persuade him/her quickly to your point of view in a warm, professional manner.' Brian Tracy, Author of Eat That Frog
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Top Customer Reviews
Of the four elements of outcomes-based communication -- outcomes, audiences, messages, and delivery -- Andy Bounds is very good on outcomes. This insight on its own is enough to lift business communication for many people who find they are naturally good at some things, but fare badly in others. Everyone knows, for example, that the purpose of a job interview is to get a job, but very few people seem to know what the purpose of a presentation is. At least, like Andy Bounds, I've sat through many which leave me wondering 'what do they want me to do?'
Essentially, this book is about making your communication more outcomes focussed.
In as far as it goes, this is a good thing. However, Bounds's 'wallop' method (for getting senior people to agree to things when you don't have much time) may be far too unsubtle for a lot of senior people. Although some Boards will jump when you demonstrate the dangers of a significant problem which has not occurred to anyone before, others will be wise enough to spot that, just because you've identified the problem, it doesn't mean that your solution is the right one.Read more ›
The Snowball Effect tells you how to capture your market by knowing what will spur absolutely anyone in to action. These, often established sales techniques are repackaged - with added genius by Andy Bounds, then delivered in punchy bites. Put them into practice and you will revolutionize the way you and your teams accomplish results.
It's not WHAT he tells you - it's HOW he tells you that demystifies the technique of seduction through communication.
Forget about the other books - this is a library of one!
It is a book that you want to devour all at once and yet you also want to absorb it line-by-line.
It is a brilliant extension to his `The Jelly Effect: How to Make Your Communication Stick', a book that is in my top three recommended books! The Snowwball Effect takes his assumptions about effective communication (start with the end in mind, people buy afters, see things through the reader's eyes, sell the benefit, be simple and clear about what you want people to do) and extends these themes.
Bounds has created a series of short chapters each with a precise purpose. This makes the book a great desktop bible to go back to and refer to as each event appears: writing a better email, getting people to act, preparing a better presentation and so forth.
What I like about the book is that
- It is not just another presentation book banging on about using better powerpoint slides
- Bounds' quietly humorous sense of humour comes through without getting in the way
- He appears to talk directly to the reader without being patronising
I do recommend Andy's new book and will be recommending it to all my clients.
Author, Grow Your Service Firm
PS Having read the book, I have the vaguely irritating feeling that I read it much too quickly. What you need to do is take one idea/chapter (maybe 2-3 pages) and implement and embed it before moving on to the next idea.
PPS I am in no way connected with Andy Bounds and make no financial gain from this review!
I'd somehow thought this is a marketing book. Its not. But it is a common sense book to life in an office cubicle.
Most Recent Customer Reviews
Whatever your level at business and especially if you're a communications practitioner, this book is full of wonderful tips which importantly, can be put into practice straight... Read morePublished 5 days ago by Mr Tim L Wotton
This book from Andy Bounds re-writes the rules for communication techniques. The information in the chapters is really easy to access and you can dip in and out to get what you... Read morePublished 6 months ago by BionicEva
This and the Jelly Effect are just brilliant. Andy has a great weekly email just to top up the very clear and effective thinking.Published on 1 Aug. 2014 by AL
I've been lucky enough to see Andy speak, this book gives you easy access to lots of his techniques and tips... And you don't need to read it all at once!Published on 2 April 2014 by haley
I wanted to read this to give me some tips on how to get improved results from communication both written and oral. Read morePublished on 9 Feb. 2014 by Suzan