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The Snowball Effect: Communication Techniques to Make You Unstoppable Paperback – 4 Mar 2013

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4.6 out of 5 stars 71 customer reviews

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Product details

  • Paperback: 296 pages
  • Publisher: Capstone; 1 edition (4 Mar. 2013)
  • Language: English
  • ISBN-10: 085708397X
  • ISBN-13: 978-0857083975
  • Product Dimensions: 14 x 1.8 x 21.6 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Bestsellers Rank: 14,840 in Books (See Top 100 in Books)

Product Description

Review

‘…a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear.’  (HR Magazine, March 2013)

‘…This is my new favourite book… written in very straight forward language, and Andy’s points are so compelling that you cannot help but agree with him…I can highly recommend this book’ (B2B Marketing, April 2013)

‘Very digestible and can be read in bite–sized chunks.’  (Supply Business, March 2013)

‘You’ll find a huge wealth of useful material that’s relevant to both business and life…Way to go, Andy!’ (Business Life, May 2013)

Review

‘A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before’ James Caan

'This fast-moving, helpful and practical book shows you how to develop instant rapport, connect with the basic interests of the other person, and persuade him/her quickly to your point of view in a warm, professional manner.' Brian Tracy, Author of Eat That Frog

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4.6 out of 5 stars
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By Martin Turner HALL OF FAMETOP 500 REVIEWERVINE VOICE on 6 July 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The Snowball Effect works from the premise that communication is designed to cause something to happen. From this basis, Andy Bounds takes you through a breathless set of techniques for making presentations, writing letters, taking interviews, and many other one-to-one and one-to-some workplace situations. If the people you are trying to persuade respond well to this kind of approach, and outcomes-based communication is something you haven't tried before, then this book may help you a lot. On the other hand, if your audience is sophisticated and has encountered these techniques before, it may do more harm than good.

Of the four elements of outcomes-based communication -- outcomes, audiences, messages, and delivery -- Andy Bounds is very good on outcomes. This insight on its own is enough to lift business communication for many people who find they are naturally good at some things, but fare badly in others. Everyone knows, for example, that the purpose of a job interview is to get a job, but very few people seem to know what the purpose of a presentation is. At least, like Andy Bounds, I've sat through many which leave me wondering 'what do they want me to do?'

Essentially, this book is about making your communication more outcomes focussed.

In as far as it goes, this is a good thing. However, Bounds's 'wallop' method (for getting senior people to agree to things when you don't have much time) may be far too unsubtle for a lot of senior people. Although some Boards will jump when you demonstrate the dangers of a significant problem which has not occurred to anyone before, others will be wise enough to spot that, just because you've identified the problem, it doesn't mean that your solution is the right one.
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Format: Kindle Edition
The Snowball Effect: Communication Techniques to Make You Unstoppable

The Snowball Effect tells you how to capture your market by knowing what will spur absolutely anyone in to action. These, often established sales techniques are repackaged - with added genius by Andy Bounds, then delivered in punchy bites. Put them into practice and you will revolutionize the way you and your teams accomplish results.

It's not WHAT he tells you - it's HOW he tells you that demystifies the technique of seduction through communication.

Forget about the other books - this is a library of one!
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Format: Paperback
Andy Bounds' book, The Snowball Effect, is first class. I very rarely say that.

It is a book that you want to devour all at once and yet you also want to absorb it line-by-line.

It is a brilliant extension to his `The Jelly Effect: How to Make Your Communication Stick', a book that is in my top three recommended books! The Snowwball Effect takes his assumptions about effective communication (start with the end in mind, people buy afters, see things through the reader's eyes, sell the benefit, be simple and clear about what you want people to do) and extends these themes.

Bounds has created a series of short chapters each with a precise purpose. This makes the book a great desktop bible to go back to and refer to as each event appears: writing a better email, getting people to act, preparing a better presentation and so forth.

What I like about the book is that
- It is not just another presentation book banging on about using better powerpoint slides
- Bounds' quietly humorous sense of humour comes through without getting in the way
- He appears to talk directly to the reader without being patronising

I do recommend Andy's new book and will be recommending it to all my clients.

Robert Craven
Author, Grow Your Service Firm

PS Having read the book, I have the vaguely irritating feeling that I read it much too quickly. What you need to do is take one idea/chapter (maybe 2-3 pages) and implement and embed it before moving on to the next idea.

PPS I am in no way connected with Andy Bounds and make no financial gain from this review!
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This is basically a common sense book for anyone who has worked effectively in an office for more than two years. If you're new to the work environment there is plenty to discover - like "send fewer emails and receive fewer emails".

I'd somehow thought this is a marketing book. Its not. But it is a common sense book to life in an office cubicle.
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I am finding this book so helpful because it is well structured and well written and well thought out. Each (short) chapter delivers an astonishing "kick": it really gets to grips with a particular aspect of how to get one's message across. There's nothing airy-fairy about it at all, which is wonderful. It's down-to-earth, hard-hitting, direct; plain spoken. It's possible to pick and choose specific topics; myself, I am working through it chapter by chapter because I am completely convinced it is worth my time and effort to do so.
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I love Andy Bound's first book (The Jelly Effect) so to me it made sense to grab this one too. However during my first read I found the language / attitude rather uncomfortable. It was patronising read and the information is no where as useful compared to his first one. I use his AFTERs tips everyday wherever possible because it is THAT useful, but BO (Benefit, Options)? Not so much. I find myself returning to his first book for quick reminders, perhaps for another read through, but this book hasn't been touched since the first read.
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