The Snowball Effect: Communication Techniques to Make You Unstoppable Paperback – 4 Mar 2013
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a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear. (HR Magazine, March 2013) This is my new favourite book written in very straight forward language, and Andy s points are so compelling that you cannot help but agree with him I can highly recommend this book (B2B Marketing, April 2013) Very digestible and can be read in bite-sized chunks. (Supply Business, March 2013) You ll find a huge wealth of useful material that s relevant to both business and life Way to go, Andy! (Business Life, May 2013)
‘A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before’ James Caan
'This fast-moving, helpful and practical book shows you how to develop instant rapport, connect with the basic interests of the other person, and persuade him/her quickly to your point of view in a warm, professional manner.' Brian Tracy, Author of Eat That Frog
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This book is different to the "Jelly Effect." It is not as dramatic but then again, becoming more effective is not really about doing a few dramatic things. Becoming more effective is all about combining a number of small, quiet things which you daisy chain together to make yourself more effective.
I recommend this book, the previous book and if you get a chance to hear him speak then go and see him, he's great!
I'd somehow thought this is a marketing book. Its not. But it is a common sense book to life in an office cubicle.