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The Snowball Effect: Communication Techniques to Make You Unstoppable by [Bounds, Andy]
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The Snowball Effect: Communication Techniques to Make You Unstoppable Kindle Edition

4.6 out of 5 stars 71 customer reviews

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Review

‘…a fast paced and intensely practical guide to connecting with people, communicating effectively and making yourself clear.’  (HR Magazine, March 2013)

‘…This is my new favourite book… written in very straight forward language, and Andy’s points are so compelling that you cannot help but agree with him…I can highly recommend this book’ (B2B Marketing, April 2013)

‘Very digestible and can be read in bite–sized chunks.’  (Supply Business, March 2013)

‘You’ll find a huge wealth of useful material that’s relevant to both business and life…Way to go, Andy!’ (Business Life, May 2013)

Review

‘A toolbox of powerful techniques that will help anyone communicate more powerfully, effectively and confidently than ever before’ James Caan

'This fast-moving, helpful and practical book shows you how to develop instant rapport, connect with the basic interests of the other person, and persuade him/her quickly to your point of view in a warm, professional manner.' Brian Tracy, Author of Eat That Frog

Product details

  • Format: Kindle Edition
  • File Size: 8907 KB
  • Print Length: 296 pages
  • Publisher: Capstone; 1 edition (25 Feb. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00BM9QSPE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.6 out of 5 stars 71 customer reviews
  • Amazon Bestsellers Rank: #115,133 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

By Martin Turner HALL OF FAMETOP 500 REVIEWERVINE VOICE on 6 July 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The Snowball Effect works from the premise that communication is designed to cause something to happen. From this basis, Andy Bounds takes you through a breathless set of techniques for making presentations, writing letters, taking interviews, and many other one-to-one and one-to-some workplace situations. If the people you are trying to persuade respond well to this kind of approach, and outcomes-based communication is something you haven't tried before, then this book may help you a lot. On the other hand, if your audience is sophisticated and has encountered these techniques before, it may do more harm than good.

Of the four elements of outcomes-based communication -- outcomes, audiences, messages, and delivery -- Andy Bounds is very good on outcomes. This insight on its own is enough to lift business communication for many people who find they are naturally good at some things, but fare badly in others. Everyone knows, for example, that the purpose of a job interview is to get a job, but very few people seem to know what the purpose of a presentation is. At least, like Andy Bounds, I've sat through many which leave me wondering 'what do they want me to do?'

Essentially, this book is about making your communication more outcomes focussed.

In as far as it goes, this is a good thing. However, Bounds's 'wallop' method (for getting senior people to agree to things when you don't have much time) may be far too unsubtle for a lot of senior people. Although some Boards will jump when you demonstrate the dangers of a significant problem which has not occurred to anyone before, others will be wise enough to spot that, just because you've identified the problem, it doesn't mean that your solution is the right one.
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By R de Bulat TOP 500 REVIEWERVINE VOICE on 4 Aug. 2013
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The Snowball Effect is an interesting and useful book: not a cover to cover read, but something to refer to and pick out the parts or technique that best applies to a given communications situation or problem, such as persuading people to your point of view or trying something new. The key suggestion is that your communication results in a "do" message; that is, it results in a defined action to be carried out - that the basis of all effective communication is to define an action with the expectation it is to be done. The book makes the point that a lot of business communication, while actions are implicit, they are too rarely explicitly communicated as the specific purpose of that communication. I suppose, that in an environment when communication is about giving orders, this does not pertain, but much business communication falls short of doing that, leaving people more wriggle room that is desirable. Effectively, this book serves as a manual and reference guide for communicating in a wide variety of situations where a desired outcome is promoted by articulating and expecting a specific set of actions - a set of "do's" that are clearly stated. It is simple, concise and a useful aide-memoire to something we should be doing in the normal course of events, but often fail to do. From this point of view, I found the book interesting and helpful for which I give it 4 stars.
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Format: Paperback
I read loads of business books (so many, in fact, that sometimes I think I am single handedly responsible for keeping Amazon in business!) Some are poor. Many are good. And a few are outstanding. The Snowball Effect is definitely in the latter category.

With 64 bite size chapters and literally hundreds of simple, proven and practical ideas, it is really easy to digest and really easy to get value from. It is also written and typeset in an engaging way (ie no tedious blocks of endless text, but lots of tables, charts, images and exercises).

To be honest I have heard some of the ideas in it before (after all, I read a lot of business books, too many my wife says!) But many were new to me. And quite a few actually left me thinking "if only I had known that before."

One of my business heroes, Brian Tracy, is on record describing it as "fast moving, helpful and practical" to which I would only add one extra word...

"EXTREMELY fast moving, EXTREMELY helpful and EXTREMELY practical".
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Format: Kindle Edition
The Snowball Effect: Communication Techniques to Make You Unstoppable

The Snowball Effect tells you how to capture your market by knowing what will spur absolutely anyone in to action. These, often established sales techniques are repackaged - with added genius by Andy Bounds, then delivered in punchy bites. Put them into practice and you will revolutionize the way you and your teams accomplish results.

It's not WHAT he tells you - it's HOW he tells you that demystifies the technique of seduction through communication.

Forget about the other books - this is a library of one!
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Format: Paperback
Andy Bounds' book, The Snowball Effect, is first class. I very rarely say that.

It is a book that you want to devour all at once and yet you also want to absorb it line-by-line.

It is a brilliant extension to his `The Jelly Effect: How to Make Your Communication Stick', a book that is in my top three recommended books! The Snowwball Effect takes his assumptions about effective communication (start with the end in mind, people buy afters, see things through the reader's eyes, sell the benefit, be simple and clear about what you want people to do) and extends these themes.

Bounds has created a series of short chapters each with a precise purpose. This makes the book a great desktop bible to go back to and refer to as each event appears: writing a better email, getting people to act, preparing a better presentation and so forth.

What I like about the book is that
- It is not just another presentation book banging on about using better powerpoint slides
- Bounds' quietly humorous sense of humour comes through without getting in the way
- He appears to talk directly to the reader without being patronising

I do recommend Andy's new book and will be recommending it to all my clients.

Robert Craven
Author, Grow Your Service Firm

PS Having read the book, I have the vaguely irritating feeling that I read it much too quickly. What you need to do is take one idea/chapter (maybe 2-3 pages) and implement and embed it before moving on to the next idea.

PPS I am in no way connected with Andy Bounds and make no financial gain from this review!
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