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SnoozeShade Original - baby sunshade and blackout blind that fits all prams and pushchairs (blocks 99% UV)

4.7 out of 5 stars 373 customer reviews
| 13 answered questions
About the Product
  • Universal fit baby sunshade and blackout blind for single prams, carrycots, pushchairs, buggies, strollers & travel systems with hoods
  • This versatile pram cover protects young skin from the sun (blocks 99% of UV) and helps baby sleep on-the-go
  • Use from birth it helps you get out of the house while your little one has a restful snooze
  • Easier, safer and better than a parasol, blanket or muslin to create shade and protects baby from wind, chill, insects and light rain
  • Made from air-permeable mesh it is small and lightweight and attaches easily with Velcro straps and elasticated sides
Colour: Black

Product Description

SnoozeShade Original was invented by a British mum to help babies and toddlers sleep when they are out and about in the pram or pushchair. 



It’s a fantastic sun shade (it blocks 99% of UV) that also keeps little ones protected from wind, chill, insects, cats and even light rain. No more blankets thrown over the buggy!



Use from from birth to make shopping trips, special occasions and meals out with a baby easier. It’s a great holiday and travel accessory that is as useful as you want it to be - many parents tell us that they love it so much that they carry on using it when then get home.

With regular use SnoozeShade becomes a sleep trigger and when it goes on the pram your baby knows it’s naptime.

SnoozeShade is recommended by the world's top baby experts, doctors and midwives because it helps babies get the sleep they need when out. Daytime naps lower cortisol levels in baby's blood which, if not reduced by bedtime, will keep baby awake and wired just when they need to sleep.

Safety is Number One at SnoozeShade
Our fabric is a specially designed air-permeable mesh (this means air can pass through) and much safer than a blanket or similar items. There are no long straps and all materials used are tested to withstand the same treatment as a toy to ensure they are as safe as possible.

Other features include: 


* Front sneak-a-peek zip lets you check in without letting in lots of light 

* Sleeping baby emblem that lets other people know that baby is not to be disturbed

*Storage bag included



Easy to attach and simple to remove SnoozeShade can be adjusted for full cover at naptime, angled to block the sun overhead (particularly useful for flat-lying prams) and provides shade or protects little legs from the sun.



For toddlers aged 9-12 months and older (or those who are particularly nosy) we recommend the Plus model as baby can sit up and see the view.


Manufacturer's Description

Maximum sun protection for your baby

SnoozeShade Original blocks 99% of the sun's UV rays. Doctors recommend babies aged under 6 months are kept out of direct sunlight and you can use SnoozeShade to give more shade than a parasol as well as to aid healthy napping.

Good daytime sleep = good sleep at night

SnoozeShade is recommended by the world's top baby sleep experts, doctors and midwives because it helps babies get the sleep they need rather than the sleep they can grab when out and about. Napping during the day reduces the cortisol levels in baby's blood which, if not reduced by bedtime, will keep baby awake and wired just when they need their sleep.


Parents use words like 'lifesaver' and godsend' to describe their SnoozeShade when we asked over 300 of our customers, 9 out of 10 said they would recommend to a friend.


Jo Tantum, one of the UK's leading baby sleep experts, recommends SnoozeShade to her clients and we have many health and medical professionals who buy for themselves and know that a well-rested baby is a happy baby which makes the whole family's life easier.


Our fabric is a specially designed air-permeable mesh (this means air can pass through) and much safer than a blanket or similar items. There are no long straps and all materials used are tested to wiothstand the same treatment as a toy to ensure they are are as safe as possible. You can tell it's deidgned by a mum.


The holiday essential that you'll keep on using

Many parents tell us they started using SnoozeShade when they were going on holiday and worried about upsetting baby's routine. Great for day trips, evening meals out and if delayed in an airport. Bst of all they also tell us that they keep using it when they're home as it has made such a difference.

About the Startup

Describe your product in 3 words.

Helps babies sleep

How did you come up with the idea for this product?

As a new mum, I became frustrated when I needed to be out of the house when it was my baby daughter's naptime. I ended up either a) having an over tired grumpy child who then couldn't sleep at night as she was too tired to sleep or b) hanging items like blankets or muslins over the pram to try and encourage her to sleep which ended up distracting her more than calming her. I needed something that was small, lightweight and portable that would fit any of my buggies and would protect her from the elements when we were out and about. I wanted a portable blackout blind. I couldn't find anything available to buy and my friends thought it was a good idea so I started to develop the idea further and ended up with SnoozeShade Original (the first of 9 products) that all make travelling with a baby or toddler easier.

What makes your product special?

It was the first product of its kind and although now a few other similar products have come to market I can proudly say I have invented a new category of baby products. It is the safest product of its kind as I design all my products to exceed the safety standards of a toy which is unlike any other sunshade on the market. I am also proud that SnoozeShade has been approved by the Melanoma International Foundation and a wide range of baby experts and health professionals happily recommend my products as they see the benefits of not only a well-rested child but also of a parent who is free to get out and about when needed.

What has been the best part of your startup experience?

There are so many best bits. Two things that jump out is the amazing feedback I get from parents who simply love their SnoozeShade and what it does for their family. It's incredible to think that something I invented has helped so many thousands of people around the world. The other part is that I wanted to be able to work from home as my daughter grew up. Now I wouldn't say I am at home all the time as I have to travel a fair amount and I am running a business so it has to take priority a lot of the time like any job (there is no real life/work balance unless you have full time help). However, I am able to be flexible enough that I can see all school plays and take time off over school holidays which is really amazing. I've also been able to help other start ups with their own who have sought my advice and I can help them learn from my many many mistakes.


Frequently Bought Together

  • SnoozeShade Original - baby sunshade and blackout blind that fits all prams and pushchairs (blocks 99% UV)
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  • Dreambaby Stroller Fan (Black)
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Total price: £33.72
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Product details

Colour: Black
  • Product Dimensions: 25 x 6 x 16 cm
  • Boxed-product Weight: 240 g
  • Item model number: SOG
  • ASIN: B0039NQ3TW
  • Date first available at Amazon.co.uk: 23 Feb. 2010
  • Average Customer Review: 4.7 out of 5 stars 373 customer reviews
  • Amazon Bestsellers Rank:
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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Colour Name: Grey Trim Vine Customer Review of Free Product ( What's this? )
This is a simple invention but very effective. It's useful not just for keeping light out - it keeps wind and direct sunshine out too.

The fabric is breathable so there's no worry there.

There's a "sneak-a-peek" zip which is invaluable - you can check on your baby without disturbing him/her.

We find our daughter seems to sleep longer, presumably because firstly darkness helps anyone sleep better, and secondly when she is stirring there is nothing to distract her because she can't see anything - so she's more likely to settle off again. For the same reason, the lack of distractions makes it easier for her to settle off in the first place.

I'm vaguely aware, as a scientist, of the hormone cortisol. In general it is at a high level in the morning and low in the evening. Stress increases cortisol levels. Sleep deprivation causes a raised level of cortisol (possibly because sleep deprivation causes stress), paradoxically meaning that by the time bed-time finally arrives, it's difficult to get to sleep. This could explain "overtiredness" i.e. an extremely tired child can find it very hard to get to sleep due to an abnormally high cortisol level. Therefore napping during the day paradoxically makes it *easier* for your baby to get to sleep at night.

In the past we have draped a muslin over our buggy to keep the sun off. That is fine when the buggy is stationary but no fun when on the move - the muslin invariably falls off.

This product is simple but effective.
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Colour Name: Grey Trim Vine Customer Review of Free Product ( What's this? )
This is a brilliant idea for keeping your little one shaded from the sun when in their pram/buggy rather than using a heavy blanket or a muslin as a shade. This is one of those ideas that I definitely think "I wish I had thought of that!". The SnoozeShade has attached very easily to both our Britax Smile pram and Koochi Pushmatic buggy and it attaches by a combination of elasticated fitted fabric and velcro strap attachments.

I have managed to test both this version and a few of the other versions of the SnoozeShade, and I will say that due to the extra features of the plus deluxe version and that it fits our Britax Smile a little bit better, if I had to choose between the two that I would choose the plus deluxe version. I will say however that this original version is fantastic in it's own right and if I hadn't had the opportunity to test the plus deluxe version that I wouldn't have known about the additional features.

Firstly one of the things I would advise, would be hooking the SnoozeShade over the hood then attaching the middle velcro straps first and then the bottom and then seeing if the top straps need attaching or not. The top two straps definitely cannot be attached to our Smile when the hood is fully extended as the hood is so deep.

It's not summer yet but we have had a few sunny days and so I have managed to test the SnoozeShade and it does actually work.

The SnoozeShade can be attached in a few different ways in addition to covering the front of your buggy/pram and can be fitted as a sort of sail for parent facing seats/carrycots, halfway up so it covers and protects your little ones legs from the sun and also just as an additional sort of hood extender to provide some more shade.
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Colour Name: Black
Having struggled with keeping the sun off our new baby's face as well as helping him sleep better whilst out and about I ordered this to give it a try, seemed too good to be true but it really isn't!

First day out with it, it worked brilliantly.

On the third use, he went to sleep, and STAYED ASLEEP for 3 solid hours in his car seat, which he usually hates!

Amazing product, so simple, so well designed, have recommended it to all my new Mummy friends who have also gone on to buy and love it! Love the fact that it fits not only the car seat but also the carrycot & buggy, will last for ages and nice and neat and small when folded & not in use!

Fits our Bugaboo Chameleon but also our cheapy travel buggy from Mothercare so you can buy with confidence!
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Colour Name: Black Verified Purchase
purchased for holiday and was very useful - used on beach to let little one sleep (though obviously not in direct sunlight, only in shade) and with the front zip you can allow air to circulate in and around as we were worried in case in got to hot in there, though the open sides help with ventilation. It would be better if was a lighter colour on the outside so it reflected heat, rather than the black which absorbs it.
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Colour Name: Black
I love this product, it has helped my little one stay/get off to sleep many many times. What more can I say it has helped me keep my sanity!! Love the fact that you can check on them with the peek zip and I am sure it will come in handy in the summer months.
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Colour Name: Pink Trim
A fantastic idea that has multiple benefits. Great for protecting little ones from the sun and indeed wind. Also ideal for out and about when your baby needs to sleep. Best piece if equipment we took on board our first holiday abroad well worth it !
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Colour Name: Black Verified Purchase
Excellent buy. You can sort of see through it (lights and colours) but it blocks the harmful sunshine and creates a shaded place for my baby to rest. Easy to put in almost any position so baby can still see out.
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