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The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online Paperback – 6 Oct 2015

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  • The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online
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Product details

  • Paperback: 256 pages
  • Publisher: Piatkus (6 Oct. 2015)
  • Language: English
  • ISBN-10: 0349410399
  • ISBN-13: 978-0349410395
  • Product Dimensions: 15.8 x 2 x 23.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 427,050 in Books (See Top 100 in Books)
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Product description

Review

In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. (Dan Ariely, author of PREDICTABLY IRRATIONAL)

In this insightful book, Benartzi explores the human experience in the digital world, and considers the many ways-social, psychological, ethical, and financial-we might make screens serve us better. A fun, important, and revelatory read! (Eldar Shafir, coauthor of SCARCITY)

A real eye-opener (Robert Shiller, winner of the Nobel Prize in Economics)

What makes businesses such as Uber and Amazon so disruptive is nothing other than the magical power of the screen. Change the interface and our behavior changes ... as this book so brilliantly explains. (Rory Sutherland, vice chairman, Ogilvy & Mather UK)

A must read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age. (Bill Harris, CEO of Personal Capital and former CEO of PayPal)

Book Description

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

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Format: Paperback
This book is brilliantly laid out in sections with key points summarised at the end. Perfect for speed.
It will change how you think and design customer interactions.
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