- Audio Download
- Listening Length: 11 hours and 46 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.co.uk Release Date: 17 Jan. 2013
- Language: English
- ASIN: B00B28LYX6
- Amazon Bestsellers Rank:
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The Smarta Way to Do Business: By Entrepreneurs, for Entrepreneurs; Your Ultimate Guide to Starting a Business Audiobook – Unabridged
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The Smarta Way to do Business provides a view on business that is very 'now'. What I mean by that is simply this...get out of the rut of thinking that only someone else has the drive, the patience, the tenacity, the skill to craft a profitable business. Move away from the thinking that 'it's already been done so why try' syndrome. I found The Smarta Way to do Business challenges you in ways that other business books don't/haven't. There's a judicious amount of encouragement to at least try with a healthy reminder that not all attempts will succeed. Trying though doesn't mean financial bankruptcy nor does it mean working 23.5 hours every day.
The language used and ideas are refreshingly written. Many other business books I have ploughed my way through seem to have been more about conveying how knowledgeable the reader is rather than keeping the concepts KISS (keep it simple stupid). And not just the concepts but the way in which those same books are written. Smarta offers hope, hope that anyone can succeed given time, a willingness to work hard and passion for doing the right things in an intelligent way.
Smarta offers advice on marketing beyond what many businesses would consider typical marketing activities. Smarta stresses how fluid, flexible and successful a new small business, even in these current challenging times, can be when compared to a 'hard to deviate off-course' gargantuan business. I guess in business speak they're talking about creating a business that sets the trend and is lean in the process. Lean meaning, keeping costs to what is actually required, creating partnerships/alliances/associations to keep head count under control and a myriad of other very enlightening wakeup calls.
Couple a well written book that's not too full of commercial jargon as to turn you off or to become your new sleeping aid, Smarta addresses the ever changing way in which people can leave their normal day-to-day hum-drum working for someone else life and really made a head on attack to create your own successful (read profitable) business. In fact, you may never want to leave your current working for someone else life, but find the drive to do something for yourself in your own time.
So in finishing, if you've ever thought about 'doing you own thing' but felt held back by cash, fear-uncertainty-doubt, my advice...spend a few pounds and read this book there's much to like and very little excuse not to at least try.
My favourite quote from the book...
Start small, think big, move quick.
It does miss a trick, however. Whilst there's lots of useful information in there, it's not necessarily organised in a useful way - indeed it feels more like a series of blog entries. The book begins with sections on why this is the best decade to start a business, what smart businesses look like and what smart people do. The problem with this is that the process of actually starting a business isn't covered until page 135 by which time many prospective entrepreneurs will have lost interest.
At the end of the book, they mention they're starting a service which will bundle various business services into one - with a monthly (paid for) subscription. My cynical side suggests that this explains their rather silly section on websites (they characterise it as "do it yourself" or "pay thousands") - since part of their service is a template-based website. I find myself wondering how much of the book is tainted by the fact that at least part of the point is to provide marketing for their new service.
Having said all that, this book has lots of advice ranging from the completely bleeding obvious to the genuinely insightful. It's best read alongside a book that gives a more procedural guide to setting up a business and, as with all business books, taken with a pinch of salt. Businesses reflect their owners and, as this book says, there's only one you so, in the end, you'll do it your own way.