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The Smarta Way To Do Business, Enhanced Edition: By entrepreneurs, for entrepreneurs; Your ultimate guide to starting a business by [Thomas, Matt, Wasmund, Shaa]
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The Smarta Way To Do Business, Enhanced Edition: By entrepreneurs, for entrepreneurs; Your ultimate guide to starting a business Kindle Edition

4.2 out of 5 stars 28 customer reviews

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Length: 336 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

‘…jam–packed full of very good business advice… will provide you invaluable knowledge…I can highly recommend this book.’ (Sme–blog.com, Novemeber 2010)

‘…packed with valuable contributions from successful entrepreneurs…invaluable nuggets about doing business in the digital age.’  (Director, December 2010).

Pick up advice from more than 100 entrepreneurs who’ve been there, done it and are still doing it.’ (Unltd, February 2011).

‘If you only buy one business advice book, buy this one.’ (Bookworm73, February 2012)

From the Back Cover

All the advice you’ll ever need to start and run a successful business…straight from the Uk’s leading entrepreneurs.

Wouldn’t it be incredible if you could have a quick one–to–one with Theo Paphitis, Duncan Bannatyne, Deborah Meaden or Martha Lane Fox every time you needed business advice?

Well now you can.

The Smarta Way to Do Business ins the first definitive, all–you–need–to–know guide to bring you real–world insights from people who really know what it takes to grow a successful business; entrepreneurs who’ve been there, done it, and are doing it now.

This book will provide you with all the insider knowledge YOU need to build a successful business right NOW.

The Smarta Way to DO Business is brought to you by smarta.com, the UK’s ultimate resource for business advice, networking and tools. Started by Sháá Wasmud and backed by Dragons’ Den stars Theo and Deborah, as well as Bebo founder Michael Birch, the team at smarta.com are the experts in all things business.

Whether you’re just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could treble your customer sales, The Smarta Way to Do Business has the answers you’ve looking for.


Product details

  • Format: Kindle Edition
  • File Size: 9641 KB
  • Print Length: 336 pages
  • Publisher: Capstone; 1 edition (29 Nov. 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B004EEOWHK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 28 customer reviews
  • Amazon Bestsellers Rank: #667,612 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Paperback Vine Customer Review of Free Product ( What's this? )
I thought that this book would contain lots of 'how-to' advice from the multi-millionaires on Dragons' Den. Instead, it's lots of suprisingly shallow comments from people I've never heard of. The 'advice' always seems to be along the lines of 'you have to do such and such', without ever really explaining why you should do that or how to go about doing it. No business skills or qualities are discussed in any depth.

Now, don't get me wrong, they do touch upon some very important things, but you'll either know that those things are important already or will need further convincing, which this book doesn't provide. So, it's difficult to understand at whom this book is aimed.

Another worrying sign is that there are an inexcusable amount of typographical errors, which always makes me question how much care has gone into the production. It's sloppy, unprofessional and discourteous to the reader. As another example of bad editing, I found this quote on page 85...

''Smart business people keep their impulsive tendencies in check''

...and then just two pages later I found one of the 'experts' completely contradicting this advice...

''...if you tell me I can't do something, that's like a red rag to a bull, and I'll do what I can to prove you wrong.''

I don't know about you, but that sounds EXTREMELY impulsive to me. One of the entrepreneurs in the book even mentions writing your own book as a way of getting publicity for your business, so I can't help but feel that they've churned this book out for exactly that reason (especially considering that there are several pages of adverts in the middle of the book, each one driving you to the Smarta website).
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Format: Paperback
I found this book very gimmicky. It consists of a series of extremely short chapters (each only 2 or so pages long) which means the whole thing reads like a series of blog posts. Maybe that's where it was assembled from?

Most of the advice is mainstream business advice that you find in many other books. The only difference is that this one dresses it up with a load of references to Smarta this and Smarta that.

Such as "Smarta people know that they have to be one step ahead all the time" or "Smarta people recognize the importance of flexibility" or "Smarta entrepreneurs connect via social media" and so on and so on all the way through the book.

This really got on my nerves after a while and I found it patronizing and unnecessary.

Or maybe it is necessary - for the publishers - in order to plug their "Smarta" website brand and imprint it into the readers heads...

The emphasis of the book is very much on the online business world, e-commerce and so on. This is one area where many business start up books are still weak, so that's maybe a positive feature. But I still found even that to be treated in a superficial way.

I also didn't find much practical solid information or resources mentioned in the book. Much of it was just vacuous "you can do it" type stuff.

The content is very lightweight and magazine (or blog?) style. Though maybe that's good if you want a Readers Digest type approach to the subject.

Another thing I disliked was the use of blueish print in the book. Again: it cries gimmick. Why not just use normal standard black print like other books. I guess blue tint is the Smarta Way To Print A Business Start Up Book.

To sum up, there are smart(a) business start up books out there than this one.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I have been in business and teaching business for more years than I care to remember. This book is a very frank and fresh approch to being a business person. It offers no holes bared advice to anyone doing of thinking of a business venture. It pulls no punches and has many quotes and tips from the leading business people of the moment, one I like is "A smart person doesn't give up their family or stop working hard, a smart person gives up the TV' how true this is. This book does not tell you how to start a business and do the accounts etc. it tells you how to mould yourself into a business person and think business. An interesting chapter is the one on 'Work your website harder' some good advice here and using social media to advertise is also covered by the book so it's quite upto date. I certainly need to harness the power of Facebook and this must be a priority for me and one of my companies now. There are lots of examples of how business started and developed and some of the lessons learned along the way, you don't have to fall into the same pits as these people because they tell you how to avoid them. This must be the first business book I have read from cover to cover in one go - yes, it's that good. The smarta[] web site is amazing and goes into great detail about all business areas, you can ask for help or give help - it's like Facebook for sensible people who want to earn money rather than share their holiday snaps! I have really enjoyed this book and learned lots from it and the smarta website has already been a brillinat source of information for a project I have in my head. This makes all those other 'be your own boss in a week' type books seem very superficial and business students should put this to the top of their reading list from A level to Uni.
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