- Format: Kindle Edition
- File Size: 2664 KB
- Print Length: 182 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Rethink Press (11 Jan. 2016)
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B01AID3BFO
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 20 customer reviews
- Amazon Bestsellers Rank: #441,209 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Smart Sceptic's Guide to Social Media in Organisations Kindle Edition
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Top customer reviews
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The power of organisations and business leaders using social media is so unappreciated and under utilised. Until I read this, I never truly understood the value of how social media can be used to engage employees to motivate and empower, and how it can be used to connect with Customers and Suppliers to share and innovate. The possibilities and opportunities are significant.
It's well structured, with simple data to explain the research. I am not especially academic, but I connected easily with the information.
As a new business owner, the book made me realise that I was missing a trick.......so I opened a Twitter account and already have two new business developments in the pipeline!!
What better way to encourage engagement than through employee advocates?
Yet many companies are either scared of allowing their employees to be "social" or they struggle to persuade employees to participate.
The Smart Sceptic's Guide To Social Media fills the gap in how to manage change when introducing social media in the workplace and how to motivate and empower your team to embrace this change. It focuses on promoting employee participation in your organisation.
The real life case studies, including examples of key KPIs, are fascinating, and the learning points and recommendations are summarised at the end of each section, along with a handy list at the end of the book.
I would recommend this book to any organisation which is considering creating a social media presence, trying to regenerate their existing presence or just wondering how on earth they can motivate their whole team.
In B2B marketing in can be hard to convince organisational leaders that there is any benefit to Social Media. If you can overcome the common misconception that it is a trivial distraction, the tendency to leave social media work to a single department or individual - also a misguided view - can be overwhelming. It doesn't help that the bulk of literature on the subject is focused firmly on a B2C environment.
This book succinctly presents the benefits of Social Media in a purely B2B context. It tackles the organisational challenges of change and leadership required to deliver and sustain an effective programme head on with clear guidance and the use of compelling case studies. Although carefully referenced it doesn't wallow in dusty acadaemia and the advice given is practical and easily digested.
Just for the record, I know Kemi so it's no surprise that she's produced such a valuable resource. I hope you enjoy it.
For an organisation, it is far more complicated: what should the company be saying/sharing? How will people react to what the company say? Would people even care? Will your online presence strengthen or weaken your brand? Will it lead to new business or scare business away?
In this concise and "to the point" book, Yekemi convincingly argues that the organisations that best manage social media are those that allow their employee base to participate and drive them to do so. And she goes on to explain how to achieve this in a simple way that is not necessarily a step by step by step recipe, but more of a collection of recommendations organised in sequence. All this is mingled with relevant case studies and examples.
Whether you are starting a small business or you are an employee/manager of a Fortune 500 company, this book will give you many "I wish I had thought of that" moments and will help you with your social media strategy and implementation.
Finally, the tittle choice is very accurate. Many people are probably sceptical (or afraid) of social media. I'd recommend you pick this short book and give it a go. It will be worth it.
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