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Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas Paperback – 28 Jun 2007

4.3 out of 5 stars 11 customer reviews

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Product details

  • Paperback: 352 pages
  • Publisher: Penguin (28 Jun. 2007)
  • Language: English
  • ISBN-10: 0141030534
  • ISBN-13: 978-0141030531
  • Product Dimensions: 12.9 x 2.1 x 19.8 cm
  • Average Customer Review: 4.3 out of 5 stars 11 customer reviews
  • Amazon Bestsellers Rank: 323,112 in Books (See Top 100 in Books)
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Product description


As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from "Fast Company" magazine and several of the short e-books he has written in the last few years. It includes: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of 'Good Enough'"; "Judging a Book by its Cover Do Less". "Small is the New Big" is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

From the Back Cover

"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night."

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4.3 out of 5 stars

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