Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas Paperback – 28 Jun 2007
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From the Back Cover
"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night."
About the Author
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before Small is the New Big, The Big Moo and All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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Top Customer Reviews
Its purpose (which it achieves admirably) is to kick start the reader into doing something to move with the enormous changes sweeping the business world.
There is no logical thread to the book. It consists of almost 200 short pithy chapters loosely organised in alphabetical order. This makes it easy to read at numerous short sittings which I found to be an advantage.
A few of these chapters frankly did nothing for me. The majority were interesting and an enjoyable read. A few others were deeply thought-provoking (and obviously these were the most valuable for me). I don't know but I suspect that other readers will have a similar experience but that each of us will gain from different chapters.
Don't be put off by the title of the book "Small is the new big". This is not just another small is beautiful manifesto. It covers loads of topics that should matter to just about any individual or organisation trying to build a career or a business.
All in all it is a book well worth reading, as are Seth's earlier books (particularly Permission Marketing, Unleashing the Idea Virus, Purple Cow, Survival is Not Enough and All Marketers are Liars).
The writing is at its best in pointing out today's nonsense in word pictures, much as Scott Adams does with cartoons. Less often does Mr. Godin move onto suggesting what to do . . . other than to suggest you DO SOMETHING DIFFERENT! I was most impressed with his thoughts that making experiments and changes should have the presumption of going forward, rather than the status quo.
I'm not sure everyone is going to be persuaded that being a free agent is going to be a better life . . . until they learn how to prosper in that unaccustomed role.
For those who are less familiar with the Internet, his suggestions about which Web sites he uses . . . and for what . . . will be welcome. You cannot help but dig deeper into the blogger world after reading his enthusiasm for blogging's potential to spread ideas and make connections as a conversation.
If you're already a free agent, are prospering, and can navigate your way around the Internet, blogs and obnoxious service providers, you'll get chuckles . . . but not much practical advice.
This book is for those who are nameless cogs in large organizations and haven't broken out yet. Be Free!
1. Who are you?
2. What do you do?
3. Why should I care?
As my reviews of Seth Godin's earlier published works indicate, I think he is one of the most thought-provoking business authors whose insights (especially those provided in Small Is the New Big) can provide substantial assistance to answering the aforementioned questions.
Whenever I read or re-read any of Godin's books, I view his insights as "acorns" or "mustard seeds," any of which - with proper nourishment - can be developed into substantial results such as increased recognition and a higher level of awareness, a better understanding of a given market segment, a clearer sense of how to position and then promote one's offering more effectively, or perhaps overcoming what James O'Toole has aptly characterized (in Leading Change) as "the ideology of comfort and the tyranny of custom."
Godin encourages those who read Small Is the New Big not to read it all at once. "It took eight years to write, and if you read it in one sitting, it'll give you a headache." Contrary to my normal approach, that is what I did, after checking out the table of contents. I skimmed through the first 276 pages and as I did so, ideas seemed to "fly off the page" and demand my attention. I immediately highlighted them for future reference and then continued on until arriving at "Special Bonus!! $243 Worth of Free E-Books, Reprinted Here at No Extra Charge to You, My Faithful Reader." I then carefully read each word until the narrative's conclusion on Page 310.Read more ›
Most Recent Customer Reviews
Small is the New Big is something of an anomaly, as it’s one of the few Seth Godin books which doesn’t focus on a single topic – instead, it’s a collection of the best of the best... Read morePublished 23 months ago by SocialBookshelves.com
The book is a collection of Seth’s thoughts regarding business and marketing. The book presents a lot of marketing theories and the key is to make extraordinary things. Read morePublished on 26 Mar. 2014 by Dan
I thoroughly enjoyed reading through the myriad of short stories in this book and I have learned a lot from it. Read morePublished on 18 May 2010 by S. Pashley
A book that tries to pass comment on recent trends and take a stab at the ways in which the world is moving. Godin writes well and has some good ideas. Read morePublished on 15 Feb. 2010 by Sabrina
This is an outstanding, insightful, philosophical-yet-practical, ground breaking book! One of the best from Seth Godin, his special view of the world and constant challenge of the... Read morePublished on 1 Sept. 2009 by Andras Baneth
Those who now struggle to create or increase demand for whatever they offer (products, services, or a combination of both) must be able to answer three basic questions. Read morePublished on 21 Sept. 2007 by Robert Morris