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Small Data: The Tiny Clues That Uncover Huge Trends: The Tiny Clues That Uncover Huge Trends: New York Times Bestseller Paperback – 20 Feb 2017

3.8 out of 5 stars 18 customer reviews

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Product details

  • Paperback: 288 pages
  • Publisher: John Murray Learning (20 Feb. 2017)
  • Language: English
  • ISBN-10: 9781473630130
  • ISBN-13: 978-1473630130
  • ASIN: 1473630134
  • Product Dimensions: 12.8 x 1.8 x 19.7 cm
  • Average Customer Review: 3.8 out of 5 stars 18 customer reviews
  • Amazon Bestsellers Rank: 146,519 in Books (See Top 100 in Books)
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Product description

Review

Such research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. (Andrew Hill The Telegraph)

Book Description

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"

Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.

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18 customer reviews

3.8 out of 5 stars

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30 July 2018
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8 March 2018
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18 March 2017
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