Inspirational and practical workbook that takes you from having a business idea to actually having a business. -- All That Women Want.com, July 2005
This book really inspired me. It didn't come across as patronising like other books on this topic. Highly recommended! -- Win FM, June 2005
When Anita Roddick recommends reading a book you take notice! An inspiring must-read book for anyone starting their own business. -- Better Business Magazine, July 2005
From the Publisher
The Small Business Start-Up Workbook offers a distinctive approach to small business start-up. Avoiding the traditional business plan mantra and textbook approaches churned out by business school curriculum, The Small Business Start-Up Workbook weaves together real-life case studies and practical exercises, interspersed with expert advice from leading UK entrepreneurs.
Discover what business icons like Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, and Simon Woodroffe would have done differently, what their biggest mistakes have been and what theyve learnt as they reveal their best and worst decisions and contribute their tips for succeeding in business.
The Small Business Start-Up Workbook prepares you so you know what to expect BEFORE you submit that letter of resignation. It will help you to identify and explore your initial idea, clearly identify your goals, vision, and targets, research, plan, market and sell effectively, and acquire the skills and expertise needed to achieve your goals.