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The Six Value Medals Paperback – 3 Mar 2005
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"Edward doesn't just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world" (Times 2)
"The master of creative thinking" (Independent on Sunday)
"Edward de Bono is a cult figure in developing tricks to sharpen the mind" (The Times)
"Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind" (Peter Gabriel)
"de Bono's work may be the best thing going in the world today" (George Gallup, originator of the Gallup Poll)
A fresh and inventive framework for making creative but sound decisions in businessSee all Product description
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Top customer reviews
The heart of the book is about moving away from subjective views on value which is limited by a person 'perspective' (i.e. the previous experiences, beliefs etc), to a more objective, broader view that generates a wider perspective. As he keeps saying in all his books, most mistakes are caused by limited perspective.
This book is an effective alternative to the common way decision are arrived at which is to eliminate options based on limited criteria early on, in order to make selection simpler (i.e getting to a choice between two or three). It complements 'Stakeholder Analysis' by helping you to focus on aspects of typical stakeholders e.g. quality of service, your own reputation.
Effectively, it leads you to a scoring system which can be performed by the team together or individually first.
The Six Medals analogy, as with the Six Thinking Hats, are a brilliant way to remember the method and also to communicate with.