Sinan Aral

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About Sinan Aral

Sinan Aral is the David Austin Professor of Management, Marketing, IT, and Data Science at MIT; director of the MIT Initiative on the Digital Economy; and head of MIT’s Social Analytics Lab. He is an active entrepreneur and venture capitalist who served as chief scientist at several startups; co-founded Manifest Capital, a VC fund that grows startups into the Hype Machine; and worked closely with Facebook, Yahoo, Twitter, LinkedIn, Snapchat, WeChat, and The New York Times, among other companies. He currently serves on the advisory boards of the Alan Turing Institute, the British National Institute for Data Science in London, the Centre for Responsible Media Technology and Innovation in Norway, and C6 Bank, Brazil’s first all-digital bank.

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Books By Sinan Aral

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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health – and How We Must Adapt 17-Sep-2020

by Sinan Aral

( 209 )

£5.49 £14.99

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED

In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us.

Why does fake news spread faster than the truth?

Do products and ideas become popular because they are good or because they are rated highly online?

How does influence actually work and what does it mean to be influential?

Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Human beings have always been a social species. We’ve been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we’ve doused the fire of human interaction with high octane gasoline. We’ve created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the ‘Hype Machine’. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.

Packed with original research conducted by Aral and his team, The Hype Machine describes the impact of social media on statecraft, politics, voting, business and public health, and shows us how to adapt our society to the hyper-socialized state the Hype Machine has wrought.

This is a fascinating book that provides counterintuitive and surprising answers to some of the most hotly debated topics of our connected, digital era, as it impacts society.

Other Formats: Audible Audiobooks , Hardcover , Paperback

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