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The Simplicity Shift: Innovative Design Tactics in a Corporate World Paperback – 18 Nov 2002
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'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews
The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.See all Product description
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The layout and illustrations are a bit rudimentary, but the text more than makes up for this.
Most helpful customer reviews on Amazon.com
It is always good to remind oneself in regular intervals, of what excellent quality means. This book helps you.
I read it from the perspective of a software developer. After reading this I now think, that I really do finally understand the importance of use cases (see Ivar Jacobson). Before I was reading a book by Kent Beck on Test Driven Development. Also here the Jenson Book sheds extra illumination. A test is a use of a program.
You might find the book expensive for so few pages. These pages are more than worth it.