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The Simplicity Shift: Innovative Design Tactics in a Corporate World Paperback – 18 Nov 2002

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 182 pages
  • Publisher: Cambridge University Press (18 Nov. 2002)
  • Language: English
  • ISBN-10: 9780521527491
  • ISBN-13: 978-0521527491
  • ASIN: 052152749X
  • Product Dimensions: 15.2 x 1.1 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,918,472 in Books (See Top 100 in Books)
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Product description

Review

'The conversational writing style and the excellent instructive examples make the book appealing not only to technology experts, but also to managers and to consumers of products and services who sometimes (or often) wonder why it is so difficult to use something …'. Computing Reviews

Book Description

The Simplicity Shift is about shifting a company's culture to value, discover and implement Simplicity, creating designed products. For companies to truly create breakthrough, easy to use products, they must elevate design so that its terms and tools are shared by everyone in the team. Design is a strategic tool that must become a part of how everyone in the company thinks, acts, and, most importantly, makes decisions.

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1 customer review

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4 May 2007
Format: Paperback

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 1 reviews
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5.0 out of 5 starsTop notch design booklet
10 December 2004 - Published on Amazon.com
Format: Paperback
4 people found this helpful.