Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. Simon is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge.
Simon is the non-fiction author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (2012) and 'Digital State: How the Internet is Changing Everything' (2013). Both titles are published worldwide, through Kogan Page.
His debut novel, 'Remember to Breathe' (Urbane Publications, 2012) is available here on Amazon and in all good book stores.
Say hello at www.simonpont.com