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Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.
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In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil.
Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable groups are dehumanised, the powerful are hailed as stars, angels or even gods.
Prepare to take a journey into the surreal. This book raises profound questions about the power of language and the language of power. You will never think about words in the same way again.
Das Buch verbindet antike Rhetorik und moderne Neurowissenschaft und ist eine Art Benutzerhandbuch für jene Geheimnisse überzeugender Kommunikation. Es öffnet eine Schatztruhe voller Tipps, Tricks und Techniken, die Sie sofort anwenden können, um effektiver, einnehmender und inspirierender zu werden.
《感召力》主要描述了三分钟赢得人心的沟通秘诀，让你的语言更有感召力，告别默默无闻，成为人群焦点！领导力语言背后的秘诀到底是什么？《感召力》中表明语言的魅力不仅仅在于久已存在的修辞技法，更有从现代神经科学中发现的大脑认知。通过把握大脑和语言之间的关系，演说将变得富有激情和感染力。作者西蒙·兰卡斯特是世界知名演讲撰稿人之一，为英国前首相托尼·布莱尔内阁及联合利华、汇丰银行等世界500强企业的首席执行官撰写演讲稿并指导他们如何进行演说。（ Winning Minds mainly describes the three minutes to win the heart of the communication secret, so that your language is more charisma, farewell to the unknown, become the focus of the crowd! What is the secret behind leadership language? The Winning Minds shows that the charm of language lies not only in the long-standing rhetorical techniques, but also in the brain cognition found in modern neuroscience. By grasping the relationship between brain and language, speech will become passionate and infectious. Simon Lancaster is one of the world's famous speech writers. He wrote speeches for Tony Blair cabinet, former British Prime Minister, and CEO of Unilever, HSBC and other Fortune 500 companies, and instructed them how to make speeches. ）