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Shoppology: The Science of Supermarket Shopping & a Strategy to Spend Less and Get More Paperback – 15 Aug. 2011

4.3 out of 5 stars 9 ratings

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From the Publisher

This book sets out to accomplish something unique: It aims to bring together the latest learnings regarding how the human brain, mind and body function and to distil them down into the every day language of supermarket shoppers. There has been any number of science books, articles and academic papers written for academia by academia on the subjects of psychology and behaviour and more than 2,000 were read by the author prior to writing this book.
The book brings together science and self-help and offers supermarket shoppers straightforward advice as to why they do what they do. It also presents a blueprint for managing our own state of mind to become more efficient shoppers.

From the Author

Just how are purchasing decisions made, what lies behind them and how can you tap into the customer's mind to become a smarter retailer? At last, a chance to get inside the mind of your customer and understand why they do or don't purchase is unveiled in Supermarket Shoppology, a book launched by a leading UK emotions analyst, Phillip Adcock - founder of shopper research company Shopping Behaviour Xplained (SBXL). The book gives practical advice to retailers and brands, with explanations of the instincts, emotions, processes and needs which, although tens of thousands of years old, still exert a powerful force on shoppers' decision making.
Supermarket Shoppology utilises years of research by Phillip, coupled with his vast knowledge and experience of human psychology and shopper behaviour, to bring an easy-to-read, practical guide to retailers.

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