- Audible Audiobook
- Listening Length: 13 hours and 21 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Simon & Schuster Audio
- Audible.co.uk Release Date: 26 April 2016
- Language: English, English
- ASIN: B06XSH1SYY
- Amazon Bestsellers Rank:
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Shoe Dog: A Memoir by the Creator of Nike Audiobook – Unabridged
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354 customer reviews
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As somebody who has recently started his business, finishing listening to this book left me quite inspired and there are many parts I would want to re-read to re-listen. That last final chapters I couldn't put it down.
For many years I had mixed feeling about the brand itself. I always thought was too expensive and too much overhyped with advertisement until a few years ago I bought their more minimalistic Nike flex and since then it has been my favourite shoe of all time. Phil knight himself is quite fascinating character and at times feel such an ordinary shy guy! that gives me some comfort, tying to make it in business as an introvert!
Shoe Dog is a person whose life is about shoes. Only one question bothers them all the time: How to make better shoes?
After reading this book, the next day when I went to my gym, I noticed that majority were wearing a Nike. But, I didn’t just see the shoes; I could see the sweat and blood that its founders had put into making Nike a universal brand. Obstacles at every turn, but an attitude to win, combined with camaraderie of the founders kept them going.
The main characters in this book (including the author) are shown not as superhuman beings with exceptional qualities who saw it all, but average people with an exceptional ability to preserver in the face of insurmountable obstacles. Therefore it’s a story you and I can identify with, and withdraw some courage from it when going gets tough. It will inspire you.
Phil drew inspiration from powerful quotes, and he has included a few of them in the book such as:
Consider the lilies of the field, they neither toil nor spin
Don’t go to sleep one night, what you most want will come to you then
You are remembered for the rules you break
And many more gems like these.
The chapters are based on every year from when the company was founded in 1962 to when it became an established company in 1980. I carried my book to bed in the night, and in train on my way to office. It’s so good; you would not want to stop before knowing how the story ends. In between you will laugh (mostly at the audacity of the team Nike) and there are places where you will be saddened. It engulfs you emotionally.
It’s one of the best biographies I have read, the others being Steve Jobs by Walter Isaacson, Alexander Hamilton by Ron Chernow, and Team of Rivals by Doris Kearns Goodwin. And that says something.
His tenacity shines through on every page and I also developed a greater appreciation of Nike and their ethos as a business. After the Sweatshop scandal in the 90's I was a little hesitant about buying their products, but he touches upon this aspect of the business and the subsequent deeper understanding of what drives this company has made me see them in a new light.
The writing is clear and engaging and he manages to tell a story in such a way that makes you want to keep turning the pages until the end and entertains whilst also imparting some business knowledge at the same time.
This is invaluable for those starting a business and a damn good read for those of us who just enjoy a good memoir/autobiography.
Keep in mind it’s a memoir and not a biography so it can be long winded at times, could easily be 50 or so pages shorter and it’d be a more pacy, interesting read.
Also there are no pictures which would’ve brightened up the book. Overall a very interesting read.
In the sixties.
Phil knight showed fantastic courage and determination to keep Nike afloat and to grow the company to where it is now.
To go over to Japan in the early sixties and come back with the deal he made makes him a true trailblazer.
The reader gets a feeling that the essence of Nike is fun and fitness always striving for the perfect sport shoe.
I've always liked Nike products even more now.
Great read you will not be disappointed.