- Format: Kindle Edition
- File Size: 588 KB
- Print Length: 54 pages
- Simultaneous Device Usage: Unlimited
- Sold by: Amazon Media EU S.à r.l.
- Language: English
- ASIN: B00U6BR7DQ
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Average Customer Review: 3 customer reviews
- Amazon Bestsellers Rank: #1,547,261 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you Kindle Edition
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Top customer reviews
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Most helpful customer reviews on Amazon.com
It seems that some people get it, while others just don't for some reason.
In a world where things change so rapidly, it's also tough to know how to communicate effectively - and using the right methods in which to do so.
That's why I can appreciate what Don Purdum has shared in his book "The Shift - The Fast Paced Transition from Mass Marketing to Context Marketing: Learn how to resonate with and inspire those who are ready to buy from you".
He talks about getting in touch with what you're really doing in business by having you explore your motives, your message and especially, your why.
I like things simplified. I don't relate to complicated material.
Don's book made marketing seem simple, and addressed the fact that times have changed and along with this, our methods in reaching people need to change as well.
We all identify with a style of marketing that targets the masses - and with this, we're taught that we're supposed to be great salespeople.
The problem is, people don't want to be sold, even though they DO want to buy.
So why would they buy from you?
This book dispenses the tools necessary to find the answer to that..
If you own a business - any business regardless of the model, product, etc - I highly recommend getting this book.
It'll change (and clarify) your perspective on marketing.
This is also been a breath of fresh air for me for though I am into marketing, mass marketing is something that has never resonated with me. Great book and I highly recommend!