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Shareology: How Sharing is Powering the Human Economy Kindle Edition
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I've been part of the sharing economy since before it was digital, and I've experienced this personally in hundreds of ways, in dozens of sectors. For example, I love being in a live event with people I know from an online community. There's this wonderful phenomenon: 1. Read name tag. 2. Widen eyes and shriek an excited "It's you, in person!" or some variation. 3. Big hug. 4. A deep conversation because you can pass the first four or five levels of get-to-know-you chit-chat. I didn't even meet Jay Conrad Levinson, with whom I've co-authored one bestselling (Guerrilla Marketing Goes Green) and one forthcoming (Guerrilla Marketing to Heal the World) book, until the first book was done. I was actually at his house when he got his author copies.
Bryan describes the second part of the book as "in the weeds" and indeed it is. It's a survey of everything the modern day marketer, salesperson and even customer service person should be aware of including tools, platforms, and metrics looked at through the filter of sharing along with plenty of examples and use cases. It's fairly comprehensive but at odds with the first part of the book in terms of tone and audience. This part is definitely for experienced salespeople or marketers, and deals with more complex topics like listening, scaling engagement, crisis management in digital media, real-time marketing and the good/bad/ugly of technology and automation in digital.
It reminds me of the old Saturday Night Live Commercial for Shimmer: "It's a floor wax/It's a dessert topping." Shareology is two books in one. Both really good. Both worth reading. But maybe not the same audience. Still, if your job involves communications, I recommend you read these...er...this book.
Kramer says "Our customers are demanding more from us as marketers, so whether it’s humorous, delightful, thought provoking, or informative, we need to publish content constantly."
A consistent stream of information may sound daunting at first, but through Shareology you'll find that it's not only easy but fun and enriching for you too. That's in the second half of the book, a treasure trove of tips on how to learn more about your market and craft a public persona that will resonate and get the results you're looking for.
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