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Share This Too: More Social Media Solutions for PR Professionals by [CIPR (Chartered Institute of Public Relations)]
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Share This Too: More Social Media Solutions for PR Professionals Kindle Edition

4.4 out of 5 stars 24 customer reviews

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Length: 325 pages Word Wise: Enabled

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Review

Is it an essential purchase? In a word, yes. To use the digital parlance of relationships, if Share This was a flash of ankle, this is the kiss, deeper and more rewarding, hinting at what is to come – if you put the work into it. (The Drum, September 2013)

From the Inside Flap

Share This Too builds on the great practical start made by Share This and provides a treasure trove of informed analysis and comment on the PR industry, its future and how to approach that future practically.  The contributors are movers and shakers in the industry, thinkers and doers who are widely respected.  The scope of the book is ambitious, but among its wide–ranging chapters, the serious PR professional will find any amount of useful content to help deal with an ever–changing industry.
Steve Walker, VP EMEA Public Relations, Oracle

"Packed full of insightful thinking and practical advice a must–read for all communicators in our digitally disrupted times."
Will McInnes, MD at social business consultancy NixonMcInnes & Author of Culture Shock

A collaboration between some of the brightest minds in PR, Share This Too not only makes the case that public relations has changed forever, but provides incredibly valuable guidance for how practitioners can and should thrive amidst that change. A must–read.
Jay Baer, President of Convince & Convert and Author of Youtility: Why Smart Marketing is About Help not Hype


Product details

  • Format: Kindle Edition
  • File Size: 952 KB
  • Print Length: 325 pages
  • Page Numbers Source ISBN: 1118676939
  • Publisher: Wiley; 1 edition (6 Aug. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EMB4VKI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.4 out of 5 stars 24 customer reviews
  • Amazon Bestsellers Rank: #443,811 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

4.4 out of 5 stars
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By RJP Book Boy TOP 1000 REVIEWERVINE VOICE on 15 Jan. 2014
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Share This Too: More Social Media Solutions for PR Professionals

I was not expecting too much from this book but was pleasantly surprised.

Its mission.

This is a follow up book and is a series of structured reports from industry experts on the PR side of Social Media.
Social media is a fast growing communications tool which cannot be ignored by any business. This book looks at the ways businesses can channel into this revolution by using PR techniques and ideas. Yes it is biased towards PR but it's in the title.

What can you learn from the book?

The book is not a `how to book' but more of a `why you should' book. Each of the contributors is a specialist in their field and looks at the psychology and growth of Social Media and its impact mainly on PR channels but businesses overall. The book is divided into nice sections starting with `The future of PR' it then moves on to discuss how online habits from customers have developed as technology has changed. The book the delves into how and why this new channel of PR should be worked on and used by any business to develop competitive advantage.

The book the moves on to look at how Social Media will develop in the future. The individual contributors provide a mature and eye opening commentary on using PR and Social Media in a business. There is a lot of good advice and examples to explain the theories and changes of behaviour because of the advent and continuous development of Social Media.

Overall.

A great and very informative second book on this fast developing area of business. There is much good advice and explanations here and it is well worth a read if you run a business at any level that can or could use Social Media as a PR channel. I was very impressed with it and came away with lots of ideas to help my company work better in its market places by using PR, marketing and Social Media in a cohesive strategy.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
...using tweets - and many other forms of social network, of course. I have to admit to being unaware of just how detailed an nuanced modern PR was, it really has become almost a science. I say 'almost' as specific and reliable facts and figures are of course hard to come by on the internet - how many clicks are from real people, how many are bots?

The writers of this book clearly know what they are talking about, and anyone trying to promte an idea of perfect their online image should give this a look.
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By Sussman TOP 50 REVIEWERVINE VOICE on 5 Dec. 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Research by the Chartered Institute of Public Relations (CIPR) Social Media Panel, and shows best practice and applied theory - papers submitted by 30 plus leading social media consultants in the UK, from various related backgrounds.
The book is divided up into 7 topic areas, these then are subdivided into short chapters and are not overtly technical and are almost `layperson' friendly, giving information in a concise way.

The rise of social media and its rapidly changing nature, and the way it interfaces with the people is something that is radically changing landscape of brands. This then leads to the next progression of how brands communicate with their audiences/consumers. To be adept in social media is to stay ahead of the opposition and offer real benefit to your client. This hand book tries to do exactly that.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
This is an extremely handy book for those who not just work in PR professionally, but all those who use social media for their own businesses, blog/website promotion etc. The chapters are concise and not over-wrought with technicalities and jargon and gives an up-to-date assessment of a an ever-changing arena. Recommended.
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By Martin Turner HALL OF FAMETOP 500 REVIEWERVINE VOICE on 6 Nov. 2013
Format: Hardcover Vine Customer Review of Free Product ( What's this? )
The sequel to Share This, Share This Too is a second helping of thoughtful papers by PR industry leaders on all aspects of social media. Like its predecessor, this book was sourced from the Chartered Institute of Public Relations Social Media Panel, and contains the latest thinking from a PR perspective in a fast moving market.

Of particular interest is the chapter on Wikipedia. The CIPR code of conduct on Wikipedia takes very much a 'high road' approach, signing up its members to only work within Wikipedia's own workflow. However, as the paper acknowledges, there have been significant examples of PR agencies offering to source Wikipedia editors willing to rewrite articles to suit a client's brief, and other examples of gradual change to an article over a period of weeks which were too slight to be picked up by Wikipedia's automatic filters, but which entirely changed the meaning. Share This Too picks a thoughtful way through these and other quagmires, very much advocating the high road, but all too aware of the low road.

Social Media is moving so fast that I would recommend to fellow PR professionals that if they only read one PR book this year, it should be this one. While most people in the profession are already wise to the more disastrous uses of Twitter (particularly) which are referenced in this book, they will most likely not have encountered, or thought of, all of the more subtle issues. The book is helpfully rounded out with long term industry case studies, which demonstrate that it is possible to have strategy even in such a fast changing world.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
Share This Too is the second in a series published by Wiley, the first of which, Share This: The Social Media Handbook for Public Relations Professionals, was written by 24 PR practitioners in 2012. Share This Too has been written by 30 similar experts and is a bigger book, claiming to be a practical book for anyone working in communications and PR.

Trying to summarise what 30 experts' peer reviewed detailed thoughts amount to in a short review is hard. The best I can say is that if your career is in communications you should read this book.
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