Is it an essential purchase? In a word, yes. To use the digital parlance of relationships, if Share This was a flash of ankle, this is the kiss, deeper and more rewarding, hinting at what is to come – if you put the work into it. (The Drum, September 2013)
From the Inside Flap
Share This Too builds on the great practical start made by Share This and provides a treasure trove of informed analysis and comment on the PR industry, its future and how to approach that future practically. The contributors are movers and shakers in the industry, thinkers and doers who are widely respected. The scope of the book is ambitious, but among its wide–ranging chapters, the serious PR professional will find any amount of useful content to help deal with an ever–changing industry.
Steve Walker, VP EMEA Public Relations, Oracle
"Packed full of insightful thinking and practical advice a must–read for all communicators in our digitally disrupted times."
Will McInnes, MD at social business consultancy NixonMcInnes & Author of Culture Shock
A collaboration between some of the brightest minds in PR, Share This Too not only makes the case that public relations has changed forever, but provides incredibly valuable guidance for how practitioners can and should thrive amidst that change. A must–read.
Jay Baer, President of Convince & Convert and Author of Youtility: Why Smart Marketing is About Help not Hype