Sexy Little Numbers: How to Use the Data You Have to Increase Sales and Grow Your Business at Virtually No Cost Hardcover – 20 May 2012
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Most Helpful Customer Reviews on Amazon.com (beta)
You can tell it's written by an intellectual.
Go down to the bookstore and check it out on the shelf, then come back to Amazon.com and pay 1/3rd of the price.
A first-class business read.
The writing style and content make data a compelling subject.
Hard to put down and worth picking up time and time again.
I liked that they used their own experiences for their clients in this book. To me it shows that this approach works with pros and that it is an approachable subject if you put some effort into understanding your data.