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Sexy Little Numbers: How to Use the Data You Have to Increase Sales and Grow Your Business at Virtually No Cost Hardcover – 20 May 2012

4.8 out of 5 stars
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4.8 out of 5 stars 15 reviews from Amazon.com |

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Amazon.com: 4.8 out of 5 stars 15 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars The biggest insights in the simplest language 9 Sept. 2012
By Bill J - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Dimitri is able to give us sharp insights into some of the most strategic and complex issues that businesses face given the influx of seemingly endless volumes of data. He does so using real cases studies in plain English with simple, strategic frameworks that make the insights intelligible and relevant. It all adds up to making the book a fascinating read that lives up to its title!
5.0 out of 5 stars Take your business to the next level 28 Oct. 2013
By Glenn Meyer - Published on Amazon.com
Format: Hardcover Verified Purchase
This book is excellent for any business owner big or small. If you are serious about taking your business to the next level, you should definitely read this book. Dimitri Maex is a genius and he writes this book in bite size information that is easily digestible. Data is the future for all businesses, and it is the soil where amazing strategies are cultivated. Sexy little numbers will help you stay ahead of the competition!
1 of 1 people found the following review helpful
4.0 out of 5 stars You can tell... 26 Jan. 2013
By James Poag - Published on Amazon.com
Format: Hardcover Verified Purchase
The prose doesn't flow all that well. The anecdotes are arranged all wrong. It's extremely dense with information. I keep having to put it down.

You can tell it's written by an intellectual.

Go down to the bookstore and check it out on the shelf, then come back to Amazon.com and pay 1/3rd of the price.
5.0 out of 5 stars Five Stars 4 Mar. 2015
By Tim - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Excellent reference for marketing analytics!
2 of 3 people found the following review helpful
5.0 out of 5 stars The way business books should be written 9 Oct. 2012
By Doug - Published on Amazon.com
Format: Kindle Edition Verified Purchase
It's a rare business book that can both inspire with 10,000 foot views of industry trends, and then take you through the steps for executing on those ideas. The easy-to-understand language is refreshing, especially given the author's lofty position in the ad industry. If you've read any of \numerous books on new and emerging media that left you inspired but not sure what to do next, make this book your next step.
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