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Sexy Little Numbers: How to Use the Data You Have to Increase Sales and Grow Your Business at Virtually No Cost Hardcover – 20 Sep 2012

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Product details

  • Hardcover: 304 pages
  • Publisher: Crown Publishing Group, Division of Random House Inc (20 May 2012)
  • Language: English
  • ISBN-10: 0307888347
  • ISBN-13: 978-0307888341
  • Product Dimensions: 14.7 x 2.5 x 21.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 1,103,717 in Books (See Top 100 in Books)
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Product description

About the Author

DIMITRI MAEX is Managing Director of OgilvyOne New York, Ogilvy & Mather’s Direct and Digital operations. He also serves as the head of the company's Global Data Practice, a team that has been recognized by Forrester Research as being number one in the industry. Renowned worldwide for the analytics solutions he’s developed, he has helped companies such as GlaxoSmithKline, IBM, Philips, Siemens, Sears, UPS, and many other global enterprisesemploy hugely profitable and radically new uses for their data and analysis.

PAUL B. BROWN, a long-time contributor to The New York Times, is a bestselling author who has collaborated on numerous business classics includingCustomers for Life (with Carl Sewell) and Your Marketing Sucks (with Mark Stevens).

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