- Paperback: 596 pages
- Publisher: CreateSpace Independent Publishing Platform; 1 edition (4 Jan. 2014)
- Language: English
- ISBN-10: 1484867572
- ISBN-13: 978-1484867570
- Product Dimensions: 15.2 x 3.4 x 22.9 cm
- Average Customer Review: 5 customer reviews
- Amazon Bestsellers Rank: 423,924 in Books (See Top 100 in Books)
Ad Serving Technology: Understand the marketing revelation that commercialized the Internet Paperback – 4 Jan 2014
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About the Author
Gregory Cristal is an expert consultant in third party ad serving, cross channel ad delivery (including TV) and tracking technologies, working in the industry of digital advertising since 2004. His previous employers include Yahoo!, Travelocity, i-level, Microsoft and DG/Mediamind. His expertise in technology and market coverage extends from origins in UK specific, to EMEA and with a global expertise from 2012 onward. He currently works for DG/Mediamind as Director of Global Accounts but writing and authored opinion remains his own and does not represent the opinion of his employing organization. Further information can be found on LinkedIn or http://cristalconsultancygroup.com
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I'm not one for nit-picking on spelling mistakes. But the errors are sometimes so bad it is not clear what the writer is trying to say.
After 1/3 of the book trying to guess what the meaning might have been, I just gave up.
Pity, it could have become the essential training material for our industry
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