Services for UMTS: Creating Killer Applications in 3G Hardcover – 18 Apr 2002
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"It is a good resource for operators and business managers, and will also serve as a convenient tutorial for new 3G service providers." (Computing Reviews.com, January 19, 2004)
"Essentially anyone keen to take advantage of the undoubted business opportunities presented by 3G will find this book an inspiring and compelling read." (www.mformobile.com, 30 May 2002)
..".another excellent book...one of those 'if you only read one book about 3G read this one' books..." (www.tomhume.org, 3 July 2002)
..".comphrehensive, accurate, well documented, clear and logically structured..." (EBU Technical Review, 20 December 2002)
UMTS is not about Technology, it is about Services...The UMTS or 3G environment is the ultimate convergence of fixed and mobile, voice and data, content and delivery. The result will be the largest and most complex communications system that man has designed. If you want a challenge then this is the industry to be in. Services for UMTS (Universal Mobile Telecommunication System) or 3G (3rd Generation mobile networks) is a book about the near future, where UMTS allows mobile phones and other devices for communication, entertainment, personalised services, utility and fun to be used in new ways. While it is difficult to predict the potential of UMTS in the future in a precise way, broad categories and general service ideas are emerging. This book looks at over 200 of these possible applications and provides more detailed scenarios for over 100 of them. It explores these ideas in depth, with suggestions on how to create exciting and viable services for a new world. This book intends to answer many of the current UMTS service questions as well as introduce new ideas and concepts to enable operators to create a winning UMTS services strategy.What should the focus of service creation be to ensure early time to profit in UMTS? What are the key market segments that should be addressed with UMTS services? Is there a killer application or applications that will revolutionise the industry? What are the differentiating factors that will separate the leaders from the UMTS pack? 15 aspects of the business analyzed by value chains and business models The 5 M's of successful UMTS Service Definition Written for the non-technical reader and with a strong business focus, Services for UMTS is a "must-read" for anybody wanting to enter the UMTS environment, make money in it, or to understand it. See all Product description
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People who read online news and articles about 3G/UMTS, will not find this book of much help as most of the things mentioned are well known. For the managers who are always on the move and want somethings to talk about with the clients (and in parties trying to impress people) this book will present necessary information.
Overall, this book has some useful stuff but i wouldnt personally recommend it to anyone. There is enough (and more updated) information on the net that could be found easily.