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Services Marketing: Integrating Customer Focus Across the Firm Paperback – 1 May 2012

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Product details

  • Paperback: 608 pages
  • Publisher: McGraw-Hill Education / Europe, Middle East & Africa; 2 edition (1 May 2012)
  • Language: English
  • ISBN-10: 0077131711
  • ISBN-13: 978-0077131715
  • Product Dimensions: 7.8 x 0.7 x 10.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 314,524 in Books (See Top 100 in Books)
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Product Description

About the Author

Alan Wilson is Professor of Marketing and Head of the Marketing Department within the University of Strathclyde Business School. He specializes in the marketing of services, has a PhD in the subject, and has been invited to deliver lectures and seminars on both services marketing and marketing research in a variety of countries throughout the world, to both student and executive audiences.

Valarie Zeithaml è docente di marketing presso la University of North Carolina.

Mary Jo Bitner è docente di marketing e gestione dei servizi presso la Arizona State University.

Dwayne D. Gremler è docente di marketing presso la Bowling Green State Univerity.


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Delivered on time and in best paperback form. No regrets at all
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Book was perfect, arrived quickly
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Very good read.
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Amazon.com: HASH(0x9e4a360c) out of 5 stars 1 review
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HASH(0x9e6fbbc4) out of 5 stars Quick and good service 19 July 2013
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When I order it, I thought it will be here in Iceland in end of july. But I was suprice how quick it was to arived to me and the book was in best quality.
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