Services Marketing: Integrating Customer Focus Across the Firm Paperback – 1 May 2012
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About the Author
Alan Wilson is Professor of Marketing and Head of the Marketing Department within the University of Strathclyde Business School. He specializes in the marketing of services, has a PhD in the subject, and has been invited to deliver lectures and seminars on both services marketing and marketing research in a variety of countries throughout the world, to both student and executive audiences.
Valarie Zeithaml è docente di marketing presso la University of North Carolina.
Mary Jo Bitner è docente di marketing e gestione dei servizi presso la Arizona State University.
Dwayne D. Gremler è docente di marketing presso la Bowling Green State Univerity.