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Selling to Win Paperback – 1 Dec 2001

4.8 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 188 pages
  • Publisher: Kogan Page; Revised 2nd Edition edition (1 Dec. 2001)
  • Language: English
  • ISBN-10: 0749433280
  • ISBN-13: 978-0749433284
  • Product Dimensions: 13.5 x 1.5 x 21.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 417,142 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

The UK's guru of motivation -- The Daily Mail

About the Author

Richard Denny

Richard Denny is a highly successful businessman. Chairman of the Richard Denny Organisation, he is also the author of three bestselling books, Selling to Win, Motivate to Win and Speak for Yoursel f (all published by Kogan Page). For over 20 years, Richard Denny has been sharing his ideas on success and achievement around the world. A highly sought after motivational speaker, he has helped literally thousands of people to success. He is married with five sons, and lives in Gloucestershire, UK.


Customer Reviews

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Top Customer Reviews

Format: Paperback
Having read scores of books on sales, from trendy to pompous, this is the only book I would ever recommend. It delivers the basic principles of professional selling in a form, both concise and easy to understand. These priciples are applicable to any form of professional selling. Despite the author being refreshingly honest, never once showing how to dupe or mislead clients into buying products or services they neither need or can afford, this book really does teach you to sell. The whole essence is about building long term client relationships through professional selling. I insist on every new sales person in my organisation reading a copy.
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Format: Paperback Verified Purchase
Most of these books have one or two gems that make the £6 - £15 totally worthwhile, but this is one that has lots to get excited about!

I've even bought this book for two friends who were in the doldrums about there sales jobs and prospects. Low and behold one has a new job after being out of work for 6 months and the other is finally hitting target again.
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Format: Paperback
I started a business from scratch using this book. My journey from sole trader to limited company with a team of field advisors (and the VAT bill!) was less than two years thanks to consistent application of the principles in this wise little work. It was the first and best investment I ever made and has paid for itself thousands of times over.

Regardless of your field of work, industry, trade or discipline, this book provides the organising framework for consistent success in sales. The principles are timeless and wise. Use them consistently and you WILL win.

David Turner
Managing Director
School Improvement Associates
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Format: Paperback Verified Purchase
I must have read 10-15 sales books in a short space of time having finished uni and landed myself in an Account Management role for an IT company.

I had enough to learn without fussing around so many books, so I asked around the team and spoke to a few small business owners and was recommended this.

Well worth reading, in fact I only keep a few physical books beyond my kindle and this is one of them. With the amount I read that makes it a huge recommendation on my part!

If anyone knows of anything that trumps this I would like to see it for myself, I had a very successful first year of 105% of full target (blew the runway target out of the water).
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Format: Paperback
This was the very first book from the Richard Denny collection that I bought and it's the one I come back to time and time again. Regardless if you are completely new to sales or if you like me are experienced this is a must read. Best thing to do is read from cover to cover 1st then read it again this time taking a pencil and highlighting the bits that you think that can help you along with any parts you don't understand.
I have been in sales for almost 20 years and there very few books out there that can help you as this one does.

As I said in my title BUY THIS BOOK NOW..........BEFORE YOUR COMPETITION DOES
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