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Selling For Dummies Paperback – 1 Feb 2013

4.4 out of 5 stars 31 customer reviews

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Product details

  • Paperback: 376 pages
  • Publisher: John Wiley & Sons; 2nd Revised edition edition (1 Feb. 2013)
  • Language: English
  • ISBN-10: 1118489438
  • ISBN-13: 978-1118489437
  • Product Dimensions: 14.1 x 2.1 x 21.7 cm
  • Average Customer Review: 4.4 out of 5 stars 31 customer reviews
  • Amazon Bestsellers Rank: 392,609 in Books (See Top 100 in Books)
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Product description

From the Back Cover

How to generate more leads, win more sales, build your business and sell anything to anyone

Everyone has what it takes to become a great salesperson. All you need is a desire to learn and a wise mentor to unleash the sales hero within you. In this updated edition of their bestselling guide, Tom Hopkins and Ben Kench school you in the sales, communication and negotiating skills you need to give successful presentations, win a loyal customer base and sell with success.

  • Tune into your inner salesperson find out why selling is as instinctive as smiling, and how to connect with and hone your inborn sales talent
  • Communicate YOU see why communication is about making a personal connection, and not just about conveying information
  • Understand the anatomy of a sale master the seven–step selling cycle, from finding customers to making appointments, and giving great presentations
  • Negotiate like a pro discover how to address concerns and make every negotiation a win–win situation
  • Win the business, and more get the lowdown on how to close the deal and build long–term customer relationships that grow your business

Open the book and find:

  • The truth about what selling really is and isn′t
  • Cutting–edge techniques for researching prospects
  • Priceless tips on setting goals and planning your time
  • Follow–up strategies that build long–term relationships
  • Ways to build partnerships that benefit your business
  • Simple techniques for earning customer loyalty
  • Techniques for selling in up and down economies
  • The biggest sales mistakes to avoid

Learn to:

  • Master the selling cycle in seven steps
  • Take advantage of the latest technology to improve your sales
  • Build relationships that sustain and grow your business
  • Sell in up and down economies

About the Author

Tom Hopkins is a bestselling author and world–renowned sales trainer. Ben Kench is a business coach, motivational speaker and sales trainer who specialises in business growth.


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