- Paperback: 352 pages
- Publisher: HarperBusiness; New edition edition (20 Mar. 2011)
- Language: English
- ISBN-10: 0887306004
- ISBN-13: 978-0887306006
- Product Dimensions: 13.5 x 2 x 20.3 cm
- Average Customer Review: 5 customer reviews
- Amazon Bestsellers Rank: 161,532 in Books (See Top 100 in Books)
Selling the Dream: Sales as Evangelism Paperback – 20 Mar 2011
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"Clearly expresses what it took us years of mistakes to learn. I would have paid many times the cover price to read it ten years ago."--Steve Jobs, president, NeXT Computer
The author of "The Macintosh Way" reveals his evangelical business approach to selling, marketing, and managing.See all Product description
Top customer reviews
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Clearly based on the authors experience of promoting the Apple Mac in its early years (which makes it a bit dated in some respects), it conveys well how to proselytize a product or service. Anyone selling high technology products, or trying to motivate a charity or other social group can pick up good ideas from it.
Very well worth the cost!
12 years later I find myself in charge of Imagination Technologies' developer programme POWERVR Insider - much the same function as Guy had in Apple when he gathered the experiences furnishing the pages of this book. With the professional insights and experiences of my position, I can testify, this book (still) rocks! Like everybody else I would love an updated version, but the old, worn and annotated one, never strays far from my desk - and for good reason: Guy's no-nonsense approach and the timeless principles of evangelism have been the cornerstone of so many, many success stories in my position.
difference between the right word and
almost the right word is the difference
between "lightning and lightning bug".
The same could be said about what
many MBAs think marketing is
compared with the "evangelist's" view
of marketing. The latter gets an incredible
charge from sharing some product or service, from
promoting a cause passionately; the
former is marking time by comparison.
Guy Kawasaki's book is concise, lucid,
amusing, and instructive. This book is
lightheartedly profound and amusedly
serious. It has much to teach not only
intelligent business people, but
everyone who has ever had a passion
to share a dream with others.
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