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Seeing What Others Don't: The Remarkable Ways We Gain Insights Paperback – 13 Feb 2014

4.2 out of 5 stars 31 customer reviews

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Paperback, 13 Feb 2014
£3.20 £2.96

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Product details

  • Paperback: 288 pages
  • Publisher: Nicholas Brealey Publishing (13 Feb. 2014)
  • Language: English
  • ISBN-10: 1857886194
  • ISBN-13: 978-1857886191
  • Product Dimensions: 13.6 x 2.1 x 21.5 cm
  • Average Customer Review: 4.2 out of 5 stars 31 customer reviews
  • Amazon Bestsellers Rank: 112,037 in Books (See Top 100 in Books)
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Product description


An insightful guide to insight. Particularly good at identifying the barriers to getting there. Indeed, Klein's book moves our understanding of insight forward by significantly adapting the story we have about it. (Julian Baggini Financial Times)

A brilliant discourse on a fascinating subject. It's written in a crisp, fluent, Gladwellish way and the pages flit by (Management Today)

No one has taught me more about the complexities and mysteries of human decision-making than Gary Klein. (Malcolm Gladwell)

Gary Klein is a living example of how useful applied psychology can be when it is done well. (Daniel Kahneman, author of THINKING, FAST AND SLOW)

A must-read for all leaders. (General Anthony C. Zinni, USMC (ret))

Gary Klein pins down what until now has been the elusive topic of insight in his best and most personal work yet. The examples are memorable and Klein translates them into subtle and powerful lessons for practitioners and academics alike. (Karl Weick, Rensis Likert Distinguished University Professor Emeritus, University of Michigan)

Vital to marketers looking to understand consumers needs, SEEING WHAT OTHERS DON'T explains insight, how it works, why insights still matter, what triggers them and shows tips on how to nurture them. (Contagious)

Klein writes with such passion and conviction that you quickly come round to his point of view. The book explains how companies and organisations try to block these insights, no matter how much they may claim the contrary. Using over 100 real examples to illustrate his theories, he explains the concepts clearly and concisely. Klein also reveals how you can boost those insights, and that's invaluable advice. Rating 9/10 Book of the Week. (Social Bookshelves)

Klein takes us on a fascinating journey from medical breakthroughs to military strategy. He analyses why IT systems are dumb by design, and examines how Darwin started to understand evolution as well as how Crick and Watson discovered DNA. SEEING WHAT OTHERS DON'T rattles along with pace and flair while being appropriately enough, packed with insight. (Engineering & Technology)

Klein has spent the best part of five years investigating the origins of insight. The collected stories are fascinating and help to illstrate the five causes of insight that Klein has discovered - the five Cs - noticing connections, coincidence, investigating curiosities, and capitalising on creative desperation (Impact Magazine)

Book Description

Renowned cognitive psychologist Gary Klein uses a range of fascinating real-life stories to illuminate the nature of insight. Insights can change the world, but we also need insights into the everyday things that frustrate and confuse us, so we can more effectively solve problems, make decisions and get things done.

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31 customer reviews

4.2 out of 5 stars

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