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See, Feel, Think, Do: The Power of Instinct in Business Paperback – 8 May 2008

3.8 out of 5 stars 12 customer reviews

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Product details

  • Paperback: 192 pages
  • Publisher: Marshall Cavendish; New Edition edition (8 May 2008)
  • Language: English
  • ISBN-10: 1905736258
  • ISBN-13: 978-1905736256
  • Product Dimensions: 14.6 x 1.9 x 22.2 cm
  • Average Customer Review: 3.8 out of 5 stars 12 customer reviews
  • Amazon Bestsellers Rank: 1,002,559 in Books (See Top 100 in Books)
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Product description


Instinct is behind some of the best inventions and most innovative ideas in business today. It has produced the Walkman and the i-pod, it has led to drive-through check-ins and low cost flights, it has affected the way that Heinz market Ketchup, and the way NASA teach their astronauts safety. Put simply, "See, Feel, Think, Do" is the idea that by watching the way real people act in real life in real time in real situations, we can develop ideas that solve their real needs. Through a mixture of stories and case studies from real life, the authors show readers how to develop an instinct for what really works in business. They outline a simple process and a series of key questions you need to ask in order to translate your own, or your customers', experiences into action. The real beauty of this concept is that anyone can do it - all it requires is the ability to see, to feel, to think and then do.

About the Author

Andy Milligan is a former brands consultant at Interbrand, the world's largest brand consultancy, and the author of Brand It Like Beckham. Shaun Smith is a consultant who specializes in designing and delivering customer experience and is the author of Managing the Customer Experience.

12 customer reviews

3.8 out of 5 stars

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24 September 2013
Format: Paperback
2 November 2008
Format: Paperback
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19 February 2006
Format: Paperback
2 people found this helpful
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18 June 2008
Format: Paperback
1 February 2006
Format: Paperback
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14 February 2006
Format: Paperback
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27 February 2006
Format: Paperback
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1 June 2006
Format: Paperback
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