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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth Paperback – 1 Apr 2001

3.5 out of 5 stars 6 customer reviews

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Paperback, 1 Apr 2001
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Product details

  • Paperback: 272 pages
  • Publisher: Amacom; First Edition edition (1 April 2001)
  • Language: English
  • ISBN-10: 0814470726
  • ISBN-13: 978-0814470725
  • Product Dimensions: 14.6 x 1.9 x 14.6 cm
  • Average Customer Review: 3.5 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 3,023,344 in Books (See Top 100 in Books)
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Product description

Review

."..an excellent and very much recommended read, a top pick for any business leader."" --The Midwest Book Review"

..".an excellent and very much recommended read, a top pick for any business leader." --The Midwest Book Review



-...an excellent and very much recommended read, a top pick for any business leader.- --The Midwest Book Review

--This text refers to an alternate Paperback edition.

From the Back Cover

Praise for the First Edition of The Secrets of Word-of-Mouth Marketing

"In this thorough, useful book, Silverman tells you what matters. Buy it now . . . before your competition does." -- Seth Godin, author, Unleashing the Ideavirus

"A fabulous road map to highly effective, very inexpensive marketing." -- Alan Weiss, Ph.D., author, The Ultimate Consultant

Nothing moves sales more powerfully than word of mouth. This seemingly mysterious, unstoppable force doesn't merely happen by chance, though--and the good news is that you can systematically create a smart, effective word-of-mouth campaign without the gigantic budgets associated with traditional, "old school" marketing efforts--if you know the "Secrets."

But a lot has changed since the first edition of The Secrets of Word-of-Mouth Marketing introduced the world to the groundbreaking marketing strategy that would come to be looked on as simple common sense. In the world of Web 2.0, social networking, blogs, YouTube, review sites, and more, the only way you can stay ahead of the curve--and prevent overload--is to uncover and understand the secrets behind what makes WOM work.

With step-by-step guidance for constructing a word-of-mouth marketing campaign, as well as enlightening case studies and examples, the extensively updated second edition of The Secrets of Word-of-Mouth Marketing shows you how to manage the "New Marketing" methods and connect with increasingly wary Web-savvy customers.

You'll learn how to construct the message, choose the right delivery method, and harness the power of influencers and peers. You'll discover how to multiply your sales explosively by crafting different messages to target early, middle, and late-stage adopters; shorten the customer's decision-making cycle; and design a WOM-worthy story that will spark the kind of conversation that will catch fire.

No one denies it anymore: The most powerful force in the marketplace is word of mouth. And this influential guide, now brought fully up-to-date, shows you how to unleash the true power of WOM and push your sales into the stratosphere.

GEORGE SILVERMAN, an acknowledged expert in word-of-mouth marketing, has been designing successful campaigns since 1971. He is founder and CEO of Market Navigation, Inc., a consulting firm specializing in simplifying customers' decision steps through word of mouth.

--This text refers to an alternate Paperback edition.

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11 July 2012
Format: Paperback|Verified Purchase
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4 July 2003
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19 December 2012
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15 March 2004
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