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Secrets of Power Persuasion Mass Market Paperback – 1 Dec 1992

5.0 out of 5 stars 4 customer reviews

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Mass Market Paperback, 1 Dec 1992
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Product details

  • Mass Market Paperback: 429 pages
  • Publisher: NYIF (1 Dec. 1992)
  • Language: English
  • ISBN-10: 0137993625
  • ISBN-13: 978-0137993628
  • Product Dimensions: 14 x 2.3 x 20.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 3,217,601 in Books (See Top 100 in Books)

Product Description

Synopsis

Reveals the keys to persuading people, including rewards, punishment, scarcity, association, and bonding.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide --This text refers to the Paperback edition.

Customer Reviews

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Top Customer Reviews

Format: Paperback
Some of the topics in this book are just common-sense, some have been widely covered elsewhere and at much greater length (e.g. Cialdini's books on Influence), but all in all this is a lovely selection of the principles of persuasion and some case stories are very entertaining to read.

This book is information-rich, but there is still more you may want to learn to enhance your persuasive skills, such as Neuro-Linguistic Programming and Hypnotic Language Patterns.
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Format: Paperback
very good book to read, easy to follow and understand, it have exercise and example the way of how to persuade
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Format: Paperback Verified Purchase
Nicely written, lots of great ideas.
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Format: Mass Market Paperback
Roger Dawson has a great writing style. He presents lots of information, broken into very easy to grasp chapters, filled with major point highlights and review questions. A must read for those who wish to better their persuasive powers and selling skills.
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