- Paperback: 256 pages
- Publisher: Viking (7 Oct. 2010)
- Language: English
- ISBN-10: 0670919446
- ISBN-13: 978-0670919444
- Product Dimensions: 15.3 x 1.8 x 23.4 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 3,943,076 in Books (See Top 100 in Books)
Secrets of the Moneylab: How Understanding People Will Increase Your Profits Paperback – 7 Oct 2010
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What can playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out. Using science, field experiments, and examples from well-known companies, Chen and Krakovsky reveal the secrets of how to apply the scientific method to your business practices (Daniel Pink, author of DRIVE and A WHOLE NEW MIND)
From the Back Cover
Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?
Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.
In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Moneylab with insights into the invisible forces controlling the world of business.
These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
'What can playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out. Using science, field experiments, and examples from well-known companies, Chen and Krakovsky reveal the secrets of how to apply the scientific method to your business practices'
Daniel Pink, author of Drive and A Whole New Mind
***With a foreword by George Akerlof, Nobel Prize-winning economist***See all Product description
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