Search Engine Optimization (SEO) Secrets Paperback – 18 Mar 2011
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From the Back Cover
When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. You'll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level.
The Insider's Guide to:
Understanding search engine optimization like the pros
Making money from SEO consulting
Getting into the inner circles of the SEO industry
Choosing the right SEO troubleshooting tools for your SEO problems
Fixing search engine penalties
Using your competitors to your advantage
Using alternative search engines
Testing your SEO for optimal performance
The Secrets series reveals:
Authoritative information in highlighted areas
Exceptional advice in the margin notes
Unique insight from years of author experience
Rarely revealed tips and techniques
Invaluable shortcuts and workarounds
Insider Tips - Expert advice to help you optimize performance
Valuable Insights - Eye-opening descriptions of poorly documentedor undocumented features and procedures
Unbeatable Advice - Real-world workarounds and little-known tipsand techniques
About the Author
Danny Dover is a passionate SEO consultant and influential writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO consulting for many of the world's most popular websites including Facebook, Microsoft, and Comcast. His oft-cited expertise has been translated into Japanese, French, Spanish, Italian, Chinese, German, and Hungarian. He has spoken at numerous SEO conferences and his writings have been accessed online in more than 175 different countries. Erik Dafforn is Executive Vice President and Director of Organic SEO for Intrapromote, LLC, a Cleveland-based Search and Social Marketing firm. He's written over 200 articles on SEO strategy and techniques.
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SEO secrets provides a comprehensive guide to SEO whilst being written in a very engaging way makiing it far more accessible than many SEO books I have read in the past.
Despite finishing it in my first sitting I've found myself devling into the book several times whilst fiddling with my website and can see myself dipping in and out in the future as there is a fair bit of stuff to take in.
All in all a real eye opener that gives an insight into SEO!
I am surprised at the lack of reviews of this book in comparison to 'The art of SEO', which I also bought, and did not think as highly of that book, as it is a collection of advice from many different experts and so the advice can be conflicting and there isnt just one person who can take you by the hand and show you a complete picture, which this book does. Further to that, the 'art of SEO' tends to be more theory/discussion based and is somewhat vague, whereas this book offers detailed explainations and examples.
Lots of excellent tips on advanced SEO and also great advice at the back of the book if you want to get clients and become an SEO professional, and cheaper than 'the art of SEO'.