Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing Paperback – 4 Apr 2008
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Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open this book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: analyzing your competition; researching and analyzing keywords; developing your link building skills; setting up blogs and communities; using Google Analytics; networking with Facebook and MySpace; boosting traffic with Digg and StumbleUpon; setting up pay-per-click campaigns; discovering ways to monetize Web traffic; installing valuable SEO plug-ins; 'Apply It' and 'Extra' sidebars highlight useful tips; high-resolution screen shots demonstrate each task; succinct explanations walk you through step by step; and, two-page lessons break big topics into bite-sized modules.
From the Back Cover
Welcome to the only guidebook series that takes a visual approach to professional–level computer topics. Open the book and you′ll discover step–by–step screen shots that demonstrate over 140 key search engine optimization techniques, including:
- Analyzing your competition
Researching and analyzing keywords
Developing your link building skills
Setting up blogs and communities
Using Google Analytics
Networking with Facebook® and MySpace
Boosting traffic with Digg and StumbleUpon
Setting up pay–per–click campaigns
Discovering ways to monetize Web traffic
Installing valuable SEO plug–ins
Extra Apply It
"Apply It" and "Extra" sidebars highlight useful tips
High–resolution screen shots demonstrate each task
Succinct explanations walk you through step by step
Two–page lessons break big topics into bite–sized modules
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Another observation is that the content becomes a bit of a parody in that many of the things referred to seem only to apply to big corporate companies, hardly the sort of customer to read this book. However as a small business, doing seo ourselves (and this is surely the target market to read such a book) I find myself thinking that certain recommendations will be useless for the typical small business, something that is not addressed or acknowledged in this book. What annoys me slightly is that the reviews provided on the inside page are way different from mine and seem to totally over promise on the delivery in reality.
I purchased a couple of SEO books and this is the one I reach out for when I want to refresh my memory.
Also it has a bunch of links, sites and services that are worth the price of the book alone.
Most helpful customer reviews on Amazon.com
I was looking for a book that could provide a high level overview of all the areas I need to be addressing on my website and where to turn to find subject matter experts (SME) for each of the topics. I don't expect authors to be SMEs on every topic. The book offers a great opportunity for readers to ensure they are addressing all the essential areas of SEO to be successful and offers guidance on where to turn to learn more.
I found that it was written in a way that enabled me to take action rather than reading hundreds of pages only to find a few nuggets of useful information. This book is packed with useful information that readers will turn to again and again.
I highly recommend this book if you're looking to take action and improve the ability of the search engines to find and evaluate your website. If you're looking for a book that reads like a novel, look elsewhere. This is book was designed for read, update your website, return to reading, do more work on your website, repeat.
This book is excellent for both a beginner (though I would recommend getting some vocabulary about web page design and the internet in general) and experienced professional because Kris is thorough and writes very clearly.
Psychological Health and Wellness
There might be topics you might want to go deeper in, but for that you need a specialized book in each topic.