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Search Engine Advertising: Buying Your Way to the Top to Increase Sales (Voices That Matter) Paperback – 24 Feb 2004

4.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 368 pages
  • Publisher: New Riders; 1 edition (24 Feb. 2004)
  • Language: English
  • ISBN-10: 0735713995
  • ISBN-13: 978-0735713994
  • Product Dimensions: 17.8 x 1.6 x 22.9 cm
  • Average Customer Review: 4.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 7,203,521 in Books (See Top 100 in Books)
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Product description


You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.

About the Author

Catherine Seda is a popular speaker on the topics of search engine marketing, affiliate management, and low-cost web site promotion. She's known for sharing practical tips and tools in her dynamic sessions at leading search engine, marketing, and industry association conferences.

Since 1995, Catherine has worked with organizations in the U.S. and Europe to leverage the Internet as a marketing tool. As the marketing executive of a web agency for five years, she championed client online promotions that included search engine optimization, pay-per-click media buys, opt-in email, banner advertising, link popularity campaigns, custom sweepstakes, and ROI tracking. She also designed the search engine program, which included co-creating an affiliate trademark protection strategy, for a direct response TV agency's clients.

Through her agency, Seda Communication, Catherine offers open workshops and onsite training for search engine marketing. Additionally, she leads a team of search engine specialists in managing corporate client campaigns.

Catherine shares revenue-generating techniques in her articles as a regular columnist for Entrepreneur magazine, editor of the Search Engine Sales e-zine, and freelance writer for industry publications including Response magazine, SearchDay (Search Engine Watch), LookSmart, Pay Per Click Analyst,, and others. She's also a contributing author of Search Engine Positioning.

Catherine believes in a "test before you invest" Internet marketing strategy for immediate and long-term success.

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Top customer reviews

1 July 2004
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12 people found this helpful
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Most helpful customer reviews on 4.0 out of 5 stars 21 reviews
J. Hauser
4.0 out of 5 starsDirect and Authoritative
4 September 2006 - Published on
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One person found this helpful.
Mike Lanza
3.0 out of 5 starsGood writing, but too vague
14 December 2005 - Published on
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7 people found this helpful.
2.0 out of 5 starsOutdated, outdated, outdated
4 April 2006 - Published on
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19 people found this helpful.
Manny H.
5.0 out of 5 starsMagnificent companion to "Search Engine Visibility"
30 May 2004 - Published on
22 people found this helpful.
Craig L. Howe
5.0 out of 5 starsTime Spent in the Shadow of a Master
22 March 2004 - Published on
8 people found this helpful.

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