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Richard Branson

Screw Business as Usual Paperback – 17 Nov. 2011

by Sir Richard Branson (Author)

4.1 193 ratings

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Can we bring more meaning to our lives and help change the world at the same time? Richard Branson, at his brilliant and motivating best, reveals how with his exciting new vision for the future. It is time to turn capitalism upside down – to shift our values, to switch from a profit focus to caring for people, communities and the planet.

With inspiration for everyone, Screw Business As Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.

Print length

384 pages
Language

English
Publisher

Virgin Books
Publication date

17 Nov. 2011
Dimensions

13.5 x 2.7 x 21.6 cm
ISBN-10

0753539799
ISBN-13

978-0753539798
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Product description

Review

"A tantalising glimpse into the workings of the global elite ... as well as plenty of food for thought for the new generation of business leaders who say they want to make the world a better place as well as turn a profit." (The Economist)

Book Description

A new Business book from Richard Branson - set to be another business bestseller

Product details

Publisher ‏ : ‎ Virgin Books (17 Nov. 2011)
Language ‏ : ‎ English
Paperback ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 0753539799
ISBN-13 ‏ : ‎ 978-0753539798
Dimensions ‏ : ‎ 13.5 x 2.7 x 21.6 cm

Best Sellers Rank: 537,358 in Books (See Top 100 in Books)
- 751 in Business Ethics (Books)

Customer reviews:
4.1 193 ratings

About the author

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Richard Branson

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Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, investor, and philanthropist. He is best known as the founder of Virgin Group, which comprises more than 400 companies.

Branson expressed his desire to become an entrepreneur at a young age. At the age of sixteen his first business venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic and expanded the Virgin Records music label.

In March 2000, Branson was knighted at Buckingham Palace for ""services to entrepreneurship"". In July 2015, Forbes listed Branson's estimated net worth at US $5.2 billion.

Bio from Wikipedia, the free encyclopedia. Photo by Chatham House [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.

Customer reviews

4.1 out of 5

193 global ratings

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Rebel Book Club

Four Stars

Reviewed in the United Kingdom on 24 October 2015

Verified Purchase

Loved most of it. Wish these mindsets had started earlier in entrepreneurs careers - our gens responsibility

Reviewed in the United Kingdom on 29 December 2011

Verified Purchase

Its full of inspiring stories and detail, and I totally identify with his mission to create so much more than just business. Its helped me think in different ways about how my business can contribute fully to society and the urgent push towards cleaning up and creating sustainable world.

Also until I read Screw Business I hadn't realised that the Virgin Money Giving site was around and also about two thirds less expensive than the competition, Richard Branson has long been an inspiration to me in business but this new book is just so in tune - I like the way he has turned Virgin's focus to the huge problems we face today. The elders, Virgin Unite, Virgin Green Fund, the carbon war room and the prize for finding a geo-engineering solution to finding a way of extracting carbon from the planet are all detailed in here.

14 people found this helpful

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Tim

I am struggling to get through it as so far (75% of the way through) it has mainly been name dropping famous business leaders wh

Reviewed in the United Kingdom on 6 August 2014

Verified Purchase

I had thought this book was going to be about business, and help out someone who was trying to start up and make a successful time of it. I am struggling to get through it as so far (75% of the way through) it has mainly been name dropping famous business leaders who have achieved great things, but not really in the same realm that the rest of us occupy.

I think Branson is trying to inspire massive change which is a great thing but I just don't really get the flow of this book and it hasn't really inspired me or given me much insight on how to achieve such change.

One person found this helpful

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Rino Solberg

Run and buy this book

Reviewed in the United Kingdom on 8 December 2012

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Richard Branson is unique and he got the best ways of solving the problems on this planet in a way that people make business and help at the same time.
DOING GOOD AND MAKING MONEY is the best combination one can get.

Rino Solberg
Chairman
Better Globe Group

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Amazon Customer

Strangely demoralising.

Reviewed in the United Kingdom on 5 September 2016

Verified Purchase

First of all, the 1/5 star review I have given this book isn't *strictly* accurate - I didn't hate this book. But in this era of polarity of opinions I feel I should make my opinion clear, and it is that this book was so, so disappointing.

I have been becoming more and more interested in the topics of social enterprise and international development and why we should 'screw business as usual', and I realised I knew very little about Richard Branson or his career, so I thought this book would educate me on both of those fronts.

However, as a few others have said, beyond the foreword this book descends into one big, repetitive ego trip (I found the first chapter interesting but beyond that my interest diminished as it was the same message over and over - I really couldn't distinguish between the topics of any of the chapters!).

Impressive stories and great results achieved no doubt (I don't think anyone could question that), but I feel that I can't relate to this book or his efforts in any way, let alone feel that replicating these adventures is an attainable goal. RB is simply moving in circles way beyond those of probably 99.999% of the population. I was hoping for a few simple, practical tips that the 'typical' person (in relative terms) on the street could apply to their attitude or in their workplace or life to at least get them started on their own journey of 'screwing business as usual' and creating some positive change in the world.

Sadly, with about 60 pages to go (I'm struggling but determined to finish now) I don't feel any more equipped to create some positive social, business change than I did before I picked the book up. And in some ways I feel further away.

Wouldn't recommend.

One person found this helpful

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Cheryl

Five Stars

Reviewed in the United Kingdom on 10 January 2018

Verified Purchase

Great read, lots of great case studies and examples or good successful business. easy to read. thought provoking

Reviewed in the United Kingdom on 16 August 2013

Verified Purchase

Richard Branson articulates a compelling world view that makes the case for a more authentic form of capitalism. A must read for anyone who thinks that there is more to life than cash and profit delivery.

Reviewed in the United Kingdom on 29 March 2013

Verified Purchase

It's good to know that there are succesfull business people that are trying
to discuss new business models.
On the other hand what's the point to keep producing goods that nobody cant afford to buy.

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