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Scenarios for Success: Turning Insights in to Action Hardcover – 9 Nov 2007

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 434 pages
  • Publisher: John Wiley & Sons (9 Nov. 2007)
  • Language: English
  • ISBN-10: 0470512989
  • ISBN-13: 978-0470512982
  • Product Dimensions: 16.1 x 3 x 23.2 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,062,191 in Books (See Top 100 in Books)
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Product description

Review

"[The book] shows just how many new aspects there are to be seen." (Credit Control Journal, Volume 28 #4)

Synopsis

Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). "Scenarios for Success" delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.

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21 October 2010

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