- Buy this product and stream 90 days of Amazon Music Unlimited for free. E-mail after purchase. Conditions apply. Learn more
Scenarios for Success: Turning Insights in to Action Hardcover – 9 Nov 2007
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Special offers and product promotions
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
"[The book] shows just how many new aspects there are to be seen." (Credit Control Journal, Volume 28 #4)
Properly researched and intelligently deployed, scenario planning is today's most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). "Scenarios for Success" delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.See all Product description
There was a problem filtering reviews right now. Please try again later.
Most helpful customer reviews on Amazon.com
Now for the fun part. One chapter in the book was written by Don Heathfield of the company Future Map. Don's chapter is fairly interesting, but not only because he describes a wide range of tools and (briefly) discusses how to use them. It is also interesting because Don developed his tools, and his company, so he could steal information from business clientele. Because Don wasn't just a consultant, he was a Russian spy who worked for the Sluzhba Vneshney Razvedki (SVR).
Reading Don's contribution after learning this is a fascinating exercise. He was obviously very articulate and well read, although he apparently didn't know much about building the tools he talks about (Don brought a college intern aboard to assist with this).
Have no fear, Don didn't have many customers (if any), so the level of industrial espionage was virtually, if not literally, nonexistent. He did use the company as a cover to travel and meet many businesspeople, but no one really knows if any collateral damage was done.
In all I would have to say this is a very silly looking/sounding business book (just LOOK at the cover: a guy in a suit is jumping for joy because of scenarios... really??) with some pretty insightful content and some downright surreal stuff too. But the whole "a chapter of this book was written by a Russian spy" factor makes it a definite keeper, for conversation purposes if nothing else.
(Information on Don Heathfield and Future Map obtained from The Boston Globe, "Business opened doors for spy suspect," published July 1, 2010.)
This book is a great resource for the last approach since it reveals the thinking tools and techniques used by some of the most experienced people in the field who have spent their careers working with companies and governments to raise their strategic and institutional game.
It clearly debunks the myth that scenarios are "just random stories" by showing how to think systematically, institutionally and creatively about futures, and how to take effective institutional action in the present to succeed in those futures.
There is a huge amount of distilled wisdom in this book, with real world examples of how the approaches have been applied. Despite being familiar with the field I found it both effectively captured and developed the state of the art.
This is a book for the desk top , not the bookshelf!