There are a lot of books out there for the start-up business, but not many that deal with the next phase. This book takes a refreshing, light look at aspects to consider when you're out of that scary beginning stage and what to do next. Written in a friendly and accessibly style and with plenty of excellent advice, I would recommend this book as a great place to start thinking about how to become a successful and established business.
The first half of the book covers some useful topics such as how to choose and manage your customers and how, and in what, you should invest to help your business whilst the latter half covers some aspects of using social media in a small business. There is plenty of useful information here not only for businesses which are already up and running but also much for new businesses as well. The author's style is very friendly and she includes many examples from her own personal experiences.
The book is presented in the form of a series of questions to which the author provides comprehensive answers. Example questions include what is the best mix of customers to have or 10 reasons to write a blog (or not!) as well as some detailed tutorials on using Twitter, Facebook and LinkedIn for enhancing the online presence of your business.
This is an excellent choice for anyone who is past the first terrifying period of running their own business, and is looking at consolidation and successful development. The author has considerable experience of her own, and that is evident in every word. There is plenty of really useful advice here on exactly how to ensure your business develops, and that you manage to maintain a work-life balance in the midst of it. This would be an extremely long review if I were to list out the many things I have learned from this book, but suffice it to say I now have a list of things to explore. Having said that, I found the book particularly strong on how to develop a social media profile. I have read similar articles before, and have generally retired, convinced there is no part for a die-hard introvert out there. Liz has succeeded in convincing me that's not true, and that you can manage social media, and not let it manage you.
This is an accessible and realistic book, which I found immensely readable.
Another useful and insightful book from Liz. Even if your business isn’t anywhere near mature (mine is a whole month old at time of writing this review), there is still plenty of information in there that may help you to think through, and potentially avoid, some issues without having to go through the pain of experiencing them. I’ve also found the sections on social media really useful for someone who has successfully avoided most social media thus far, but now finds herself needing to take the plunge.
This is a book that is ideal for anyone that is self employed and has either just started their business or are still in the early years. The book is clear and easy to read with some top tips to follow. I can certainly recommend reading it.