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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly)) Hardcover – 9 Mar 2012
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About the Author
Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.
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Most recent customer reviews
Radically changed my thinking on writing a business plan. Useful for general project development as well. Focused on software development but the lessons transfer easily.Read more
This book is packed full of practical advice and considering how easy it is to read I always recommend it to people thinking about setting up a start up or testing out new product...Read more
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