- Hardcover: 224 pages
- Publisher: HarperBusiness; First Edition edition (23 Sept. 1999)
- Language: English
- ISBN-10: 0887309968
- ISBN-13: 978-0887309960
- Product Dimensions: 15.6 x 2.1 x 23.5 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (37 customer reviews)
- Amazon Bestsellers Rank: 1,381,007 in Books (See Top 100 in Books)
Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services Hardcover – 23 Sep 1999
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Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for beating the competition and triumphing in today's hyper-charged business environment. The book is divided into three sections, whose titles alone epitomise its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take- charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman, Amazon.com
Offers entrepreneurs, engineers, inventors, product managers, and small-business owners guidance creating and marketing new products or services.See all Product description
Top Customer Reviews
As is almost always the case with Kawasaki's bok, I found myself jotting parables, witticisms and additional reading sources into my handheld computer for later retreival. The book is liberally sprinkled with additional print and internet references. I discovered three additional titles that I had not yet encountered in my ongoing journey to perfect my revolutionary methods.
Like Selling the Invisible by Harry Beckwith (another great inspirational book for those with too much going on), Rules for Revolutionaries blows out the cobwebs and refreshes the mind. If you're looking for a weighty tome with rigid proscriptions on Right and Wrong, look elsewhere. If you want to actually have some fun reading a business-oriented book and find a set of useful affirmations that thinking different(ly) can accomplish mighty things, this is a must read.
Guy Kawasaki doesn't challenge us bluntly to make clean sweep of the knowledge we have accumulated over the years. A pragmatic, charismatic, and thoughtful thinker, he urges us to look at everything we believe we know with a fresh mind by going back to life sources, facts, before they are screened and petrified by conventional wisdom or hasty rationalizations-inviting us to walk along with him as he recalls the human side of business creativity, the tangible ingredients of success or the value of learning by capillarity. Thus empowered, you can "Go with your guts."
One of the strongest underlying message of Rules for Revolutionaries is that dyed-in-the-wool entrepreneurs are never coming too late whatever they choose to venture into. The stage is wide open for them to act and succeed. This book is in all respects a "Capitalist Manifesto," as its subtitle says-with the hallmark of an inveterate evangelist. MDD
Most Recent Customer Reviews
Rules for revolutionaries is easy to read and can be fun. Mr. Kawasaki's style is full of idiosynchrasies and coined terms and phrases; however he has a valid point in most of his... Read morePublished on 14 July 2000
Guy has captured a lot of lessons that he's learnt in the Valley. It is a good collection of "wisdom" in one place - there isn't much new content, but its a really good... Read morePublished on 8 July 1999
Guy's book will definately have a premium position on my bookshelf and I will review it often. Sure -- it doesn't cover every single base -- but what it does cover -- it does very... Read morePublished on 29 Jun. 1999
Guy and Michele make for an infotaining read. Rules is an easily read, enjoyable source for marketing and managing strategies. Read morePublished on 18 May 1999
If there was one book you read this year this should be THE ONE! There is no other book out there that covers the must-dos for a startup like this one. Read morePublished on 3 May 1999
It doesn't matter if you're already on the barricades or just a Walter Mitty dreaming of turning your garage into a factory, you'll want to read this book. Read morePublished on 9 April 1999
"Revolutionary" is a difficult concept to define. Often a new approach to an old theory is, in itself, worthy of the "revolutionary" branding. Read morePublished on 7 April 1999
RULES FOR REVOLUTIONARIES is a startle-them-into-reality book that works. In addition to the common sense approaches described with humor and candor, there are loads of lessons... Read morePublished on 7 April 1999
The book is full of empty buzzwords and is very, very shallow. Buy only if you are 100% sure that you are NOT a revolutionary.Published on 29 Mar. 1999
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