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Rules for Revolutionaries: The Capitalist Manifesto for Creating New Products and Services Hardcover – 23 Sep 1999

4.3 out of 5 stars 37 customer reviews

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Product details

  • Hardcover: 224 pages
  • Publisher: HarperBusiness; First Edition edition (23 Sept. 1999)
  • Language: English
  • ISBN-10: 0887309968
  • ISBN-13: 978-0887309960
  • Product Dimensions: 15.6 x 2.1 x 23.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Bestsellers Rank: 1,381,007 in Books (See Top 100 in Books)
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Product description

Amazon Review

Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley, is back in print with his seventh book: Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. Entertainingly written in collaboration with previous co-author Michele Moreno, it lays out Kawasaki's decidedly audacious (but personally experienced) strategies for beating the competition and triumphing in today's hyper-charged business environment. The book is divided into three sections, whose titles alone epitomise its thrust and tone. The first, "Create Like a God," discusses the way that radical new products and services must really be developed. The second, "Command Like a King," explains why take- charge leaders are truly necessary in order for such developments to succeed. And the third, "Work Like a Slave," focuses on the commitment that is actually required to beat the odds and change the world. A concluding section is filled with entertaining and inspirational quotes on topics like technology, transportation, politics, entertainment, and medicine that show how even some of our era's most successful ideas and people--the telephone, Louis Pasteur, and Yahoo! among them--have prevailed despite the scoffing of naysayers. --Howard Rothman, Amazon.com

Synopsis

Offers entrepreneurs, engineers, inventors, product managers, and small-business owners guidance creating and marketing new products or services.

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Customer Reviews

Top Customer Reviews

Format: Hardcover
What I love about Guy's work is that his books are readable and entertaining memoirs of life "in the trenches" from a person who has been there and lived (make that prospered) to tell about it."Rules For Revolutionaries" first caught my interest as an on-line discussion forum dealing with the challenges of bringing revolutionary products into the technical market. The forum continues, and is the greatest resource I have ever seen for people contemplating developing a new product and looking to find venture capital backing. "Rules for Revolutionaries" should be considered required reading for anyone wishing to join that discussion forum.In my 17 years in the high-tech world, the best advice I've come across are found in the "Churn, baby churn" and "Death Magnets" sections of the book - and "Don't Let Bozosity Grind You Down" is wonderful tonic for the times that the Corporate Bozo's are doing just that.In short, the Dilbertesque managers of the world may find fault with "Rules for Revolutionaries", but for those truly looking to kick down the walls of their cubicle cells, this book is a pardon from the governor.
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Format: Hardcover
Guy attempts to write an evangelist point of view as a revolutionary but comes across as someone who writes just to make the immediate dollar. I was very disappointed in this book and would not reccommend to buy it to anyone.
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Format: Hardcover
RULES FOR REVOLUTIONARIES codifies a common set of practices that have led to successful new products in the computer industry in the past, so you can think of this as a best practice book. RULES FOR REVOLUTIONARIES is also an easy, entertaining read, unlike most business books. Mr. Kawasaki also draws heavily and honestly on his own experiences at Apple and in other situations, which leavens the book with a nice note of reality. The book is also filled with entertaining examples. I think you will find it helpful to read this book if you want to develop successful, new electronic products and services. The weakness of the book is that Mr. Kawasaki does not seem to have a full understanding of "why" these things work. Essentially, he has written a book looking at a narrow set of "stalled" thinking of the sort that we address in our research. He is expounding on the theme that "people have no imagination" with some ideas for how to develop relevant imagination to create better solutions, and make some money providing them. RULES FOR REVOLUTIONARIES deals with all of the most common "stalls" that keep organizations from succeeding, but without naming them or explaining why people act that way. He is best at describing the Disbelief (this cannot possibly be important), Tradition, Communication, Misconception, and Bureaucratic stalls. He is much less good on the Ugly Duckling (avoid the unattractive) and Procrastination stalls. Probably the key weakness of the book is that he espouses having the leader overcome these stalls and drag everyone else along. A much better way is to help each person learn how to avoid "stalled" thinking in order to achieve exponential success.Read more ›
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Format: Hardcover
I read it. I was very disappointed. I wish I had seen it in a book store first. It seemed very hyped and to be the groovey wired valley version of stuff that has already been written. Peace, baby.
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Format: Hardcover
Rules for Revolutionaries is typical Guy Kawasaki - enlightening, motivating and, at times, laugh out loud funny. This is not a jargon heavy traditional management text, nor does the book have any pretensions about providing a particular step-by-step methodology. Rather, what Kawasaki attempts to do, and manages with his usual aplomb, is to get the reader to "Think Different" about the inertia that all too often stifles creativity and innovation.
As is almost always the case with Kawasaki's bok, I found myself jotting parables, witticisms and additional reading sources into my handheld computer for later retreival. The book is liberally sprinkled with additional print and internet references. I discovered three additional titles that I had not yet encountered in my ongoing journey to perfect my revolutionary methods.
Like Selling the Invisible by Harry Beckwith (another great inspirational book for those with too much going on), Rules for Revolutionaries blows out the cobwebs and refreshes the mind. If you're looking for a weighty tome with rigid proscriptions on Right and Wrong, look elsewhere. If you want to actually have some fun reading a business-oriented book and find a set of useful affirmations that thinking different(ly) can accomplish mighty things, this is a must read.
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By A Customer on 9 Jan. 1999
Format: Hardcover
Few business writers are able to be both serious and entertaining, teach without patronizing or philosophize with the fluid ease of a story-teller. Based on a straightforward fact-finding methodology, written in an evocative communicative aphoristic style, Guy Kawasaki's Rules for Revolutionaries are a breath of fresh air for entrepreneurs.
Guy Kawasaki doesn't challenge us bluntly to make clean sweep of the knowledge we have accumulated over the years. A pragmatic, charismatic, and thoughtful thinker, he urges us to look at everything we believe we know with a fresh mind by going back to life sources, facts, before they are screened and petrified by conventional wisdom or hasty rationalizations-inviting us to walk along with him as he recalls the human side of business creativity, the tangible ingredients of success or the value of learning by capillarity. Thus empowered, you can "Go with your guts."
One of the strongest underlying message of Rules for Revolutionaries is that dyed-in-the-wool entrepreneurs are never coming too late whatever they choose to venture into. The stage is wide open for them to act and succeed. This book is in all respects a "Capitalist Manifesto," as its subtitle says-with the hallmark of an inveterate evangelist. MDD
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