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The Rule-Breaker's Guide to Social Media Paperback – 12 Jun. 2018
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Within his opening comments he asked the audience, "Who will buy my book?" The idea was to indicate that just asking people to buy will not result in sales of the volumes anyone needs to thrive, yet within minutes I knew that I needed a copy as soon as it was available. Fast forward to the launch a few days ago (obviously via Damo's social media channels) and purchase made.
I can't remember being so excited about the impending arrival of a book before. Ok, perhaps the final instalments of Harry Potter and ... I digress. The point being, this is a marketing book, a text book, a how to guide and even based on only that few minutes at the conference, I knew there would ideas and strategies that could be implemented IMMEDIATELY in my social media channels. Not just that I knew they would work. How? Because I had already tried some of the ideas imparted by Mr Keyes. Not just that, but once I started reading it I couldn't stop. This is one helluva page turner and speaks to you in a way that is not your archetypal business book. That is why it is great - Damien doesn't just talk the talk, he and this is the real deal.
There is some absolute genius in the book. A strong word but, it has to be genius. Why? Because it matched up, in places exactly, with thoughts, ideas and strategies I had developed in my own world of wonder - but people kept telling me were nonsense. Perhaps this is similar to the theory amongst some songwriters that songs float above us and are there for anyone to look up and grab to create. Doh! I should've looked up, written my ideas down and maybe someone else would've been writing this about my work.
So, in a nutshell (or an avocado skin, if you will), this book is a MUST HAVE for anyone, in any business.. I'll be trying the lot for my website and it's social media channels and for my other business too. You will see that your socials aren't just your marketing department, they are far more important than that. Just do it - invest in your success, even one of the ideas could get you closer to your ambition,
For any music artists who are struggling to make an impact on social media platforms, this is a great book for you. Equally, anyone who has not fully understood or is struggling with other marketing or branding books will find immediate value here.
Lastly, for anyone working in social media or marketing and needing a professional reminder, this will serve that purpose too.
If social media is something you need to start, fix or get moving with fast, read this.
I would expect that demands of a follow-up book won’t be too far off either from those that have read and applied the approaches expressed in this book.
Great job, 5 stars 👍
I've watched Damo's YouTube videos with great interest. They are a must see, just as this book is a must-have for anyone involved in using social media (and especially if you're trying to make it in the music biz).
I seriously can't stress enough how much this book is going to be of great use to me (and the artist I manage). Tomorrow I will make a start on the Instagram section, because (shock horror), I haven't even got into Instagram yet! Tomorrow this will change! I'll write another review when I have finished the book!
Thank you Damo for writing this fantastic guide!
So many incredibly helpful suggestions and ideas; not just for bands but for anyone using Social Media to market their business or other enterprise.
What's really nice about the book is that you can dip into it to a specific section, as well as reading it cover to cover. So if you're really interested in optimising Instagram for your business you can skip forwards to that and it still makes sense.
Would highly recommend anyone who uses Social Media for any form of marketing or promotion to buy and read this book.
I can't wait for the next one!
Top international reviews
(Please note: Damian's style of writing includes "strong language" ... Between the cover and hearing him interviewed, I was expecting this. While it does distract me as I read, I am still giving the book 5 stars because overall it is great info and the language may not be jarring to others. I'm mentioning this so you won't be surprised.)
As a social media marketer, there's A LOT of noise out there. This cuts straight through the noise and gets to the point.
Mine this book for everything it’s worth!