Buy Used
£85.00
+ £2.80 UK delivery
Used: Good | Details
Condition: Used: Good
Comment: FAST DISPATCH FROM THE UK. Paperback in good, neat condition. Front cover slightly curved in shape. Some rubbing/light wear on cover surface. Slight wear/creasing on cover edges.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Rory Sutherland: The Wiki Man Paperback – 2011

4.4 out of 5 stars 11 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£84.99
click to open popover

Special Offers and Product Promotions

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 272 pages
  • Publisher: It's Nice That and Ogilvy Group UK; 1st ed. edition (2011)
  • ISBN-10: 0956437338
  • ISBN-13: 978-0956437334
  • Product Dimensions: 23.9 x 16.5 x 2 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Bestsellers Rank: 513,644 in Books (See Top 100 in Books)

Product Description

"Rory Sutherland is as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, he is not one to stand still for too long. His creative output includes numerous blog posts, column inches and charismatic talks which often have a light-hearted, humourous and anecdotal tone that can be found in various online and offline locations. Many people in the creative industries are aware of Rory and his ideas, but there is not yet a single source for access to his writing or talks. This book acts as an introduction to Rory's key thoughts and ideas, and gives an insight into his unique character and personality-attempting to encapsulate the essence of Rory. The book takes you on a winding journey through blog posts interweaved with snippets of interviews, tweets and reference material to give a rich and engaging introduction to Rory's mind."


Customer Reviews

4.4 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback
Rory is without doubt one of the most exceptional minds in adland. And as you'd expect, this book is a real mind opener. He has a great way of seeing things in a fresh way and putting complex things over in a way that makes it fascinating and joyous. If he wasn't in adland he'd be probably be the best teacher there ever was.
Comment 5 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Rory Sutherland is good company. He may be the Vice-Chairman of a major ad agency (Oglivy), but Google a couple of his online talks at TED and you get the sense that he'd be good value for a pint. Funny and interesting - the kind of guy who makes you laugh while re-wiring your brain.

His book, The Wiki Man, continues in a similar vein. It's a mixture of interviews, doodles, quotes, and bits of his Spectator column. Like the online lectures the conversation loops through behavioural economics, humour, advertising, social media, true crime, trains, and the brilliance of McDonalds.

And it's great stuff.

There's no 1,2,3 here. No formulas. Instead the deceptively rambling conversation reveals a man prepared to think for himself. In a world where half of all headlines bait us with "7 secret ways to do X" this makes for a refreshing change. Daring even. There is no formula for creative problem solving. There is work.

On the way you'll meet many of the key ideas in behavioural economics; loss aversions, maximising versus satisfying, relative value and so on... usually applied to specific things that drive Sutherland to distraction. Don't get him started on trains... for example.

It's an interesting, funny and easy read. What else are you looking for?

- Nick
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
Quite why Jeremy Clarkson has a blockbuster tv show, newspaper column and several best selling books and not Rory Sutherland I do not know. Sutherland is the thinking man's grumpy old man. His essays on marketing and behavioural economics set Sutherland out as one of he truly original thinkers of our time. Forget Seth Godin. All hail the Wiki man.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Yes I got a free copy, and yes I know Rory, but even if I didn't I'd say this book is, like him, brilliant, extraordinary and utterly hilarious. Rory Sutherland is a legend, a genius, a rogue and a maverick - do yourself a favour and read his book.
Comment 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
I love Rory. His insights are priceless. This book only marginally demonstrates his greatness. Could have let the designer sober up before finalizing the layout. The content is very good.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
Well worth reading. Re reading. And highlighting.
Fast paced. Easily digestible and there's a lot of stuff in here you can learn and possibly apply to your everyday life.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Look for similar items by category


Feedback