Rory Sutherland: The Wiki Man Paperback – 2011
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"Rory Sutherland is as outspoken as he is creative. A champion of behavioural economics and an early adopter of new technologies, he is not one to stand still for too long. His creative output includes numerous blog posts, column inches and charismatic talks which often have a light-hearted, humourous and anecdotal tone that can be found in various online and offline locations. Many people in the creative industries are aware of Rory and his ideas, but there is not yet a single source for access to his writing or talks. This book acts as an introduction to Rory's key thoughts and ideas, and gives an insight into his unique character and personality-attempting to encapsulate the essence of Rory. The book takes you on a winding journey through blog posts interweaved with snippets of interviews, tweets and reference material to give a rich and engaging introduction to Rory's mind."
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Top Customer Reviews
His book, The Wiki Man, continues in a similar vein. It's a mixture of interviews, doodles, quotes, and bits of his Spectator column. Like the online lectures the conversation loops through behavioural economics, humour, advertising, social media, true crime, trains, and the brilliance of McDonalds.
And it's great stuff.
There's no 1,2,3 here. No formulas. Instead the deceptively rambling conversation reveals a man prepared to think for himself. In a world where half of all headlines bait us with "7 secret ways to do X" this makes for a refreshing change. Daring even. There is no formula for creative problem solving. There is work.
On the way you'll meet many of the key ideas in behavioural economics; loss aversions, maximising versus satisfying, relative value and so on... usually applied to specific things that drive Sutherland to distraction. Don't get him started on trains... for example.
It's an interesting, funny and easy read. What else are you looking for?
Most Recent Customer Reviews
Fantastic, fascinating read!
Rory is witty, funny, and utterly brilliant - I'm recommending this to all my friends!
wonderfully entertaining and insightful entry point to the world of behavioral economicsPublished 19 months ago by Prof JK
Great book, easy read, insightful and funny. No real depth to it but that's not really expected in what is a collection of anecdotesPublished on 4 Feb. 2013 by Cai Pearce