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Roger C. Parker's Guide to Web Content and Design Paperback – 30 Nov 1997

3.8 out of 5 stars 24 customer reviews

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Product details

  • Paperback: 320 pages
  • Publisher: Hungry Minds Inc,U.S.; 1st ed edition (30 Nov. 1997)
  • Language: English
  • ISBN-10: 1558285539
  • ISBN-13: 978-1558285538
  • Product Dimensions: 21.6 x 1.3 x 28.6 cm
  • Average Customer Review: 3.8 out of 5 stars 24 customer reviews
  • Amazon Bestsellers Rank: 3,659,742 in Books (See Top 100 in Books)
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Product description


This text teaches the reader to; establish a goal; identify the target audience; select a theme; create meaningful content; project the right image; and encourage a ction. '

From the Author

The Web is more than just design or technology
For too long, the web has been approached as if cool design and Java were all that mattered. As a result, not enough attention has been paid to the marketing aspects of web site construction.

Too many people begin working on a web site by choosing colors and clipart, rather than by identifying their goals and the information needs of their web site visitors.

Web Content and Design is my personal reaction against design-myopia and technology-myopia. Design is just one of the eight prerequisites for success. The best design in the world is wasted unless it's matched by meaningful content; content that addresses the web site visitor's information needs.

All the design and Java in the world won't help web sites succeed if requests for information are not fulfilled or the web site is not effectively promoted and frequently updated.

My goal in writing Roger C. Parker's Guide to Web Content and Design was to create a workbook by providing a step-by-step framework for associations and small businesses to use in creating a balanced web site, one with appropriate attention paid to all eight of the success elements.

I'm happier with this book than any previous book, including my Looking Good in Print.

24 customer reviews

3.8 out of 5 stars

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22 June 1999
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19 January 1998
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22 November 1999
Format: Paperback
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2 January 1998
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17 December 1997
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