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The Robert Collier Letter Book Hardcover – 5 Jun 2012
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Top customer reviews
Unfortunately, this edition has clearly been digitally scanned from an old version, and is littered with typos, random carriage returns and poor formatting. I would go as far as to say it is unreadable.
No page numbers is also a little annoying.
So - great book - but find an older version that has been formatted correctly.
If the publishers ever correct these problems I will retract this review.
one of the top five books ever written on the subject
of writing effective sales copy.
Robert Collier was a genius, who even today, most
of the big names in the business try to imitate, and
for good reason!
The hardest part in creating a 'salesman in print',
is asking your prospect to exchange their hard earned
money, for the product or service you have to offer.
Robert Collier did this in a fashion unlike any other...
...his copy 'effortlessly' makes you feel compelled
to take action, while leaving you in no doubt that
you're making the right decision.
I personally refer to the infamous "Robert Collier
Letter Book" for inspiration whenever I sit down to
write copy. It's right here on my desk at ALL times...
you could say it's my copywriting bible!
My advice is to get yourself SEVERAL copies TODAY,
before it goes back out of print...
...YOU HAVE BEEN WARNED!
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