I am a marketing nerd. I'm obsessed with how clever marketing can change hearts, minds and bottom lines. I keep my books short and to the point. What's important is the knowledge.
After studying English and French at Leeds University, I worked for the publisher Dorling Kindersley in 1999, followed by a dot com start-up. In 2002 I became an ecommerce manager for a bunch of nerdy book clubs selling nearly £1 million of books a year.
I've been happily living in Devon since 2007 and am now the Marketing Director for Reactor15 Ltd, where I work poking my dirty fingers into projects ranging from cutting edge Oculus Rift and mobile apps, to digital marketing, copywriting and digital marketing strategy and consultancy.
Marketing In Less Than 1000 Words was a totally unexpected runaway success, for which I will be forever grateful. To the universe - thank you ever so much.